Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-10-03

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Few individuals state that advertising is extremely successful at convincing us to shop commodities. While other people argue that advertising is so common that we are not giving it much consideration. According to me traditional advertisement methods are not being entertained anymore however mordern days influencing plays a very important role in attracting customer, which we will discuss further.

Traditional advertisement methods like television ads and newspaper ads are not getting enough attention in today's world. The main reason is newer generation finds it easier to acesss digital platform to gain more information. Now coming to the format of these advertisement people don't find it relatable with the celebrities who are being face of the brand. Now that social media is so famous, every one knows that big celebrities personal preference may vary from the the product they advertise for and due to that it is difficult for brands to gain customer from traditional methods.

However advertisement still plays a very important part in persuading customers. Modern advertisement techniques like social media ads drive many potential customers to buy from the respective brands. Creative advertisement strategies attract many new generation to impluse buy many products in this era. The reason being social media influencer who are relatable. They use the product and give realtime reviews regarding the product.

To conclude advertisement mode is a very important viewpoint if it is going to be convincing or not. Hence if the method of advertisement is traditional persuasion it is negligible but if it's modern day creative method then it is very powerful and can lead to potential customers for the brand.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

The response addresses all parts of the task by discussing both views—that advertising is successful and that it is too common to notice—and provides the writer's own opinion regarding traditional versus modern methods. However, some ideas are more fully developed than others. While the explanation of why traditional media is losing traction is present, the discussion could have been extended with clearer reasoning or examples. Your position is clear throughout the essay, although certain supporting points tend to generalise slightly, which places this response comfortably within the expected level for task focus and coverage.

Coherence and Cohesion: Band 6.0

There is a coherent overall arrangement to the essay, with clear paragraph breaks separating the introduction, the discussion of traditional advertising, modern techniques, and the conclusion. However, cohesion is sometimes mechanical and referencing is not always entirely clear, such as the transition phrases used between paragraphs. While logical organisation is maintained throughout, the mechanical nature of some cohesive devices prevents the text from achieving a higher level of seamless flow.

Lexical Resource: Band 5.5

An adequate range of vocabulary is deployed for the task, with clear attempts to use less common items such as 'persuading', 'tangible', and 'influencing'. However, there are noticeable word-choice and collocation errors, such as writing 'shop commodities' instead of 'purchase goods' or 'consumer items', alongside phrasing like 'acesss digital platform'. Spelling and word-form slips occur, though they rarely impede communication, reflecting a sufficient working vocabulary that occasionally struggles with precision.

Grammatical Range and Accuracy: Band 5.5

The text demonstrates a mix of simple and complex sentence forms, incorporating relative clauses and conditional structures. There are some errors in grammar, punctuation, and article usage, such as missing articles ('with the celebrities who are being face of the brand') and awkward phrasing in relative clauses. These errors persist throughout the text, but they rarely impede communication, allowing the reader to follow the argument despite the grammatical lapses.

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