Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-03
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
The appropriate ways to advertising is subject of considerable debate.while some people belive that advertising is extremly successful to convince us to buy things,others argue that advertising is so common that we no longer pay attention to it.in my view is advertising is still efficient way to attract consumers but with proper strategy and doing it on platforms like social media.
On the one hand some persons believe that if we want to attract customers then advertising of product is very good strategy for example if Company A launched new detergent bar and company B also launched detergent bar but company A done promotion of there products and advertise it on social media and hang big banners so they naturally get attention of each person because they are highlighting product benefit meanwhile company b didnt done any advertisment so they face huge challege to sold out there product so as per this example it cleary shown that advertisment makes product sales on top of the edge
on the other hand people think that promoting products is so normal now a days that doesn't require any focus to it for example the company A done advertising and also spent lot of money on promoting there product but still it got failed where company B didn't done any advertising and a good product with customer reviews and satisfaction got a lots of attention so these people belief was to make a product good because in current era companies make a cost cutting while making things and spent millions in only promotion.
In conclusion promoting brands is not just the way companies get affection by the peoples they also have to make sure about the quality of products and cost also finally in my opinon product will only get succeed with proper advertising and making it very efficient.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
The response addresses the main prompt by discussing both views—that advertising is highly persuasive and that it is too common to notice—while also providing a personal opinion in the introduction and conclusion. However, the development of ideas remains limited and under-developed. For instance, the examples provided regarding Company A and Company B are simplistic and rely on repetitive assertions rather than fully extended reasoning or sophisticated illustration. The writer takes a clear position, but the supporting arguments lack the depth and breadth required for higher bands, resulting in a partial treatment of the overall task.
Coherence and Cohesion: Band 5.5
The text displays some overall organization with clear paragraph breaks for the introduction, body paragraphs, and conclusion, but there is no clear overall progression of ideas. Cohesive devices are frequently inadequate, inaccurate, or repetitive, relying heavily on basic conjunctions like 'for example' and 'on the one hand / on the other hand' without smooth transitions. Referencing within and between sentences is sometimes unclear, particularly in complex chains of thought where logical signposting fails to connect the examples back to the main thesis effectively.
Lexical Resource: Band 5.0
The vocabulary used is limited and minimally adequate for the task. The writer attempts some less common vocabulary, such as 'considerable debate' and 'consumers', but these are accompanied by noticeable errors in word choice, word form, and spelling, such as 'belive', 'extremly', 'efficent', 'advertisment', and 'challege'. These lexical inaccuracies occasionally cause difficulty for the reader and reflect a restricted control over word formation and collocation.
Grammatical Range and Accuracy: Band 5.0
The writing demonstrates a very limited range of structures, consisting mainly of basic sentence forms alongside attempts at complex sentences that are frequently faulty. There are persistent errors in grammatical patterns, punctuation, article usage, and verb forms throughout the text—such as missing capitalisation, run-on sentences, and incorrect subject-verb agreements (e.g., 'in my view is advertising', 'didnt done any advertisment'). These frequent errors cause distraction and require effort from the reader to decode the intended meaning.
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