Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
In today's globalized world, due to the proliferation of technology many products are advertize on social media. Proponents have different views regarding the usefulness of advertisement. Some people claim that advertisements are incredebly successful to captivate us to buy things, while others argue that due to the frequent advertisements on social media individuals generally ignore it. I am strongly in favour of 1st statement as commonly people order things by inspiring those advertisements. This essay will discuss both views before explaining by opinion.
On the one hand, it is widely argued that advertisements enhance the productivity of companies by attracting peoples towards those products. In a recent modern era well known brands advertize their products on social media, hang pamplets on roads, and provide ads on newspapers. All these advertisements attract individuals attention towards the products. For instance, well known brands such as khadi advertise their articles on social media, in particular at instagram. As people use instagram frequently, they become faccinated towards attires. Consequently, they order dresses online from athentic pages which proves beneficial for the the brand.
On the other hand, it is considered that due to frequent advertisements on almost all platforms like YouTube, Google, Instagram, a few advertisements are ingored ny residents. For instance, as ads are commonly play in between the videos on YouTube are often skip by people instead of focusing on it.In consequense, it lose the importance due to over exposure.
In conclusion, Although advertisement is common in metropolatin countries specially in Pakistan young people do online shopping by inspiring from advertisements on social media, the ads in between videos are frequent due to which some individulas skip those ads. From my standpoint, a few people skip ads specially on YouTube. Aside this advertisements on social media proves beneficial for brands as it increases the productivity of brands.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 6.0
The response addresses all parts of the task by discussing both views on advertising and providing a clear personal position. However, some ideas are more fully developed than others. For example, the first view regarding the successful persuasion of advertisements is well-supported with specific examples like 'khadi' and Instagram. In contrast, the second view discussing how advertisements are ignored is somewhat repetitive and less thoroughly extended. The main position is stated clearly throughout the essay, meeting the requirements for this level nicely while leaving room for deeper elaboration on the counterargument to reach a higher tier.
Coherence and Cohesion: Band 6.0
The essay presents a coherent overall arrangement with a clear introduction and conclusion, as well as distinct body paragraphs addressing each viewpoint. Paragraphing is used appropriately to separate ideas. However, cohesion is sometimes mechanical or faulty, seen in transitions like 'On the one hand' followed by repetitive structures, and referencing is not always entirely clear, such as 'individuals generally ignore it' where pronoun agreement fluctuates between singular and plural forms. Cohesive devices are present but can feel somewhat formulaic, which keeps the organisational flow at this steady level.
Lexical Resource: Band 5.0
The writer uses an adequate range of vocabulary for the task, attempting less common items such as 'proliferation', 'globalized', and 'metropolitan'. However, there are noticeable spelling and word-choice errors that occur throughout the response, such as 'advertize' instead of advertise, 'incredebly', 'faccinated', 'athentic', and 'ingored'. While these errors do not seriously impede communication, their frequency restricts the vocabulary score, as precision and control over less common lexical items are not yet fully consistent.
Grammatical Range and Accuracy: Band 5.0
The essay demonstrates a mix of simple and complex sentence forms, attempting structures such as conditional and relative clauses. There are some errors in grammar and punctuation, such as missing articles ('providing ads on newspapers', 'attract individuals attention'), awkward prepositions ('order dresses online from athentic pages'), and minor agreement issues. Fortunately, these errors rarely impede communication and the meaning generally remains clear. To progress further, the writer needs to increase the proportion of error-free complex sentences and refine punctuation control.
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