Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-04

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Adverstment had played a major role at persuading people to buy producs. Most business have set aside money for the advertisment and most people have even went further on using celebrities on their social media account to help them advertise their product and services. This essay will discuss the how advertisment has made people buy this and on the other hand it will also discuss the view that people no longer p[ay attention on advertisment.

Advertisment of services and product is one of the best thing for the business to be successful. For instance when a certain product is advertised either on the tv, radio aor social media like facebook, tiktok and instagram it makes a lot of sales this is because people feel like that product or service has been tested and it is good for use. When celebrities advertise the use of certain skin care product they usually show how that product has made significant changes on there body skin this motivates most ladies who have to change there body to look like those celebrities and this at the end leds to business making most sales from that advert even though that product does not have any positive impact.

On the other hand, most advertisment on the tv and social media are exaggerated and done repeatedly this iritates most consumers from buying the product. Most consumers have went ahead and installed ad blocker software on their laptops and phones so that they can not see the ads for advertisment and also on the social media consumers scroll past the advertisment posts they ignore them as some feel like the advert is not true and its all exaggerated so that the seller can make more sales from that product.

In my own opnion, advertisement should be done in a proper way and not misleading consumers about the product. It should be well outlined and structured so that consumers will not feel disappointed when they purchase the item or services. Advertisment still plays a crucial role on persuading consumers on buying things like electronics, sound bars and smartphones and laptops.

In conclusion, advertisment may sometimes be ignored by some people in the society but it has a significant impact on the people and the society at large.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

The response addresses all parts of the task by discussing both views—that advertising successfully persuades buyers and that it is too common to be noticed—alongside the writer's own opinion. However, the development of ideas is uneven. While the point about celebrity endorsements and the counterpoint about ad-blockers and annoyance are relevant, some explanations lack depth or clarity, such as the vague assertion that ads make sales simply because people feel products have been tested. The position is generally clear throughout the essay, though the overall support tends to rely on generalisations rather than fully extended arguments, keeping the response firmly within the expected level for this criterion.

Coherence and Cohesion: Band 6.5

The essay presents a coherent overall arrangement with a clear logical progression from the introduction through body paragraphs discussing each view, to a personal opinion and conclusion. Paragraphing is used sufficiently and appropriately, with distinct sections for each main topic. Cohesive devices are employed to signal transitions, such as 'On the other hand' and 'In conclusion', though referencing and internal cohesion can occasionally feel mechanical or repetitive. While it fully demonstrates the characteristics of the lower level, it also shows elements of the next by maintaining a clear overall flow and logical connection of ideas throughout the text.

Lexical Resource: Band 5.0

The vocabulary used is adequate for the task, providing enough terms to discuss advertising, consumers, and products. However, there are numerous spelling errors throughout the text, such as 'Adverstment', 'producs', 'advertisment', 'aor', 'eleds', 'iritates', 'went ahead', and 'opnion'. Word choice is sometimes imprecise, and while the writer attempts less common vocabulary, the noticeable spelling and word-form errors occasionally draw attention, though they do not seriously impede overall communication. The range remains somewhat limited and reflects the constraints typical of this band level.

Grammatical Range and Accuracy: Band 5.0

The writer employs a mix of simple and complex sentence forms, attempting multi-clause structures such as relative clauses and conditional ideas. However, there are frequent errors in grammar, including subject-verb agreement issues like 'Most business have', tense inconsistencies such as 'have even went further', and missing articles or preposition errors like 'on their body skin'. Punctuation is also basic, with run-on tendencies in places. These errors persist throughout the text and cause some distraction for the reader, though the meaning of most sentences remains understandable.

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