Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Some people believe that advertising inspires us to buy new products. Others argue that advertising is very usual and we cannot pay proper attention to it. From my perspective, I believe that advertising is a great option for everyone to get aware about the upcoming product. Advertisements play a pivotal role in making awarness about new products. The ads can be displayed on bill-boards are playing significant role about new luxury goods.
On the one hand, rate of advertising is increasing day by day and motivates us to buy the specific product. Through ads, we usually aware about the new articles. Additionally, we can also run our advertisment on various social media apps including facebook, instagram or meta ads. For instance, if a company is running a commerical on different platforms like A clothing company Sapphire is running ads of various articles to catch the interest of the audience. As a result, advertisements play a crucial role in enhancing the sale of the company.
On the other hand, some people think that it is so general we do not pay proper focus to it. So, it is not beneficial or worth it to invest money in ads. Furthermore, it is just a waste of money because people ignore them in a random second. For example, if a advertisement is showing on the bill-board and internet, individuals did not focused on them because the lack of interest and time. Consequently, the lose of viewers of commercials and less growth of various businesses.
From my point of view, I believe that advertising is a plus point for persons to engage with company's new products. They interact with the new things and ready to buy these kind of new goods. Advertising plays a significant role in connecting with company and audience.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
You address all parts of the prompt by discussing both views on advertising and providing your own opinion in the introduction and conclusion. However, your response sits at this level because your ideas are somewhat limited and under-developed. For instance, when discussing how companies advertise on social media, you state 'A clothing company Sapphire is running ads of various articles to catch the interest of the audience' without fully extending this point to explain how this makes advertising successful. Similarly, your opposing paragraph mentions that people ignore billboards and the internet due to 'the lack of interest and time', but this argument lacks sufficient support and explanation. Your position is generally clear throughout the text, but the lack of fully developed supporting details prevents the response from reaching a higher standard.
Coherence and Cohesion: Band 5.5
Your essay demonstrates some overall organisation with clear paragraph breaks separating your introduction, the two body paragraphs discussing both views, and your concluding opinion. However, there is a noticeable lack of clear overall progression, and your progression stalls at times due to repetitive phrasing and mechanical transitions such as 'On the one hand' and 'On the other hand'. While you use cohesive devices, they are sometimes inaccurate or awkward, as seen in sentences like 'Consequently, the lose of viewers of commercials and less growth of various businesses,' which lacks a main verb and creates a disjointed flow. Referencing is also occasionally unclear, meaning the links between your sentences do not always build a smooth, logical argument from beginning to end.
Lexical Resource: Band 5.0
Your vocabulary range is limited but minimally adequate to communicate your basic points about advertising. You attempt some less common vocabulary items, such as 'pivotal role', 'commerical', and 'enhancinng the sale', but these attempts are accompanied by noticeable errors in word choice, word form, and spelling. For example, writing 'get aware about' instead of 'become aware of', and 'awarness' instead of 'awareness'. You also write 'the lose of viewers' instead of 'the loss of viewers', and use 'persons' rather than the more natural 'people'. These lexical inaccuracies and occasional spelling slips cause some difficulty for the reader and restrict your vocabulary score.
Grammatical Range and Accuracy: Band 5.0
You demonstrate a limited range of sentence structures, relying primarily on simple sentences alongside a few attempts at complex structures. These attempts at complex sentences are frequently faulty, leading to frequent errors in grammar and punctuation that can cause difficulty for the reader. For instance, you make errors in article usage, prepositional patterns, and verb forms, such as 'individuals did not focused on them' where the past tense is misused alongside 'did', and 'The ads can be displayed on bill-boards are playing significant role', which results in a grammatically tangled clause. Furthermore, your sentences often contain subject-verb agreement issues and missing elements that disrupt grammatical accuracy.
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