Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-05
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
From last one decade, it is observed that there is a common trend where companies are runnig advertisiment to sell there products.Moreover there is a debate between two groups of individuals where some says advertisment lead them to purchase products and some says it is so common now that they no longer pay attention to ads.The essay will discuss both views in following paragraph.In my opinion yes people get influence to purchase the products.
To begin with, Some individuals believe advertising influence them to purchase the products.The reason behind is the idea and creativity of the [ad] writer and director where they understand the consumer needs and know how to influence them to purchase there products.In addition, some companies run socail media platform where they connect with individuals and ask them there opinion regarding ads from which some ads influence the consumer to purchase there products.
On the other hand, Some individuals believe advertising so common now-a-day that they no more have intrest to purchase the products.In addition, the reason behind this is now-a-days every companies are using ads to promote there products with low budget and fast process which lead to less creativity and ideas to the writer and director from which individuals are not geting influences to purchase the products.
In conclusion, now-a-days there is a common trend where the companies are promoting there products by advertisment with low production budget and fast process to finish the ads form which some individual are not geting influnces to purchase the products.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
The response addresses the prompt by discussing both views on advertising and stating an opinion, which aligns with addressing the task partially. However, the ideas remain limited and under-developed throughout the essay. For instance, the first body paragraph mentions the creativity of writers and social media platforms, but these points are stated rather than extended or supported with clear explanations or examples. The writer's position is present in the introduction and conclusion, but the conclusion largely restates the previous points with minor variations rather than synthesizing them. To move to a higher level, the writer needs to fully develop each main idea with relevant explanations and examples, ensuring that both views are explored in greater depth.
Coherence and Cohesion: Band 6.0
The essay displays some organization with a clear paragraph structure separating the introduction, body paragraphs, and conclusion. However, the overall progression is somewhat hindered by repetitive phrasing and mechanical cohesive devices. For example, the writer frequently relies on transition phrases such as 'In addition' and 'On the other hand' to link sentences and paragraphs, but referencing and logical flow between ideas can be faulty, such as in the transition from the second body paragraph to the conclusion. Paragraphing is attempted, though some paragraphs lack internal cohesion. To improve, the writer should use a wider variety of cohesive devices more accurately and ensure a smoother, more logical progression of ideas from one sentence to the next without unnecessary repetition.
Lexical Resource: Band 5.0
The lexical resource used in the response is limited but minimally adequate for the task. The writer employs basic vocabulary related to the topic, such as 'advertising', 'products', 'companies', and 'consumers'. However, there are noticeable errors in word choice, spelling, and word form that cause some difficulty for the reader, such as 'runnig', 'advertisiment', 'there' instead of 'their', 'socail', and 'intrest'. Attempts to use less common vocabulary are constrained by these inaccuracies. To achieve a higher band, the writer must expand their lexical range, use more precise vocabulary related to the topic, and improve spelling and word formation to ensure clear communication without distracting errors.
Grammatical Range and Accuracy: Band 5.0
The essay demonstrates a limited range of grammatical structures, relying mostly on simple sentences alongside a few attempts at complex forms that are often faulty. For instance, sentences like 'From last one decade, it is observed that...' and 'individuals are not geting influences to purchase the products' contain frequent errors in prepositions, verb forms, articles, and passive structures. Punctuation errors, such as missing spaces after commas and periods, are also present. These frequent errors can cause difficulty for the reader. To progress, the writer needs to demonstrate a greater variety of complex sentence structures with improved accuracy in verb tenses, agreements, and articles, ensuring that grammatical errors are less frequent.
See this exact question answered at other band scores. The same prompt compared across bands.
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