Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-05

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In recent times, there is a huge debate on advertising, while one group of individual states that it is useful for buying things, whereas other think that it is so common and it take less attention and wastage of time. This essay will discuss both the views and will be explained in the upcoming paragraghs along with suitable example.

Discussing the former view, that advertising help individual to buy new things as the usage of social media being increased with help of that advertising is increasing and people are getting to know more about it. For example, younger generation using more social media apps such as instagram and facebook, they get more ideas of current trend. In addition to this, the another significant the creativity of adervertising also attract individuals. To explain, nowadays the advertise containg more graphics, memes, dailouges which attract people to get curious about knowing the theme of the product and hence they buy certain thing.

Discussing the latter view, that people does not pay attention towards it as they fin boring and repitative. To elaborate, more ofently people are watching some movies, films, match, series there is repetation of advertise which makes them feel more irritating as they come in loop. Moreover, due to experience individual find it as wasteage of time. To justify, by watching new advertise hy might get attracted and go to buy such thing and find it unusal and non usable and wastage of money. For instance, there was a product all over the wolr name 'Fit jet Spinner' where people bought it through advertisment and found irreruglar.

In conclusion, although advertising is successfull for buying new thins as it keeps coming in variuos application and its creativity may increase the individuals porspects to buy it, when it comes in a repetative mode then people find it irrtating and they no longer pay attention towards it.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

The response addresses all parts of the prompt by discussing both views on advertising and providing an opinion, which is a solid feature of a mid-level band. However, the development of ideas is somewhat uneven. For example, the first body paragraph touches upon social media trends and creative graphics like memes, but the explanation remains slightly brief and relies on general assertions rather than deep elaboration. The second body paragraph about irritation and repetition also introduces relevant points regarding fatigue and wasted money, such as the example of the 'Fit jet Spinner', though some ideas are slightly under-developed or vague. The overall stance is visible throughout the introduction, body paragraphs, and conclusion, but further extension and depth in supporting arguments are required to reach higher tiers of performance.

Coherence and Cohesion: Band 6.5

The essay presents a coherent overall arrangement with a clear attempt to structure the writing into an introduction, two body paragraphs representing opposing views, and a conclusion. Paragraphing is used appropriately to separate ideas. Cohesive devices are employed to link sentences and paragraphs, such as 'Discussing the former view', 'In addition to this', and 'In conclusion'. However, cohesion can sometimes feel mechanical or repetitive in its formulaic transitions. Referencing is generally functional, but occasional awkward phrasing creates slight bumps in the logical flow. To achieve a fully higher band, the integration of cohesive devices needs to be smoother and less predictable, ensuring seamless progression throughout the text.

Lexical Resource: Band 5.0

The vocabulary used is adequate for the task, allowing the writer to communicate basic arguments about advertising. There are several attempts to use less common items and topic-specific vocabulary, such as 'persuading', 'curious', and 'repetitive'. However, the range is limited and noticeable errors in word choice, spelling, and word formation occur throughout the text, including 'adervertising', 'containg', 'dailouges', 'wasteage', 'unusal', 'irreruglar', and 'successfull'. These lexical inaccuracies and spelling slips do not completely impede communication, but they restrict the score because precision and flexibility are lacking. Expanding the range of natural collocations and ensuring accurate spelling are key steps for improvement.

Grammatical Range and Accuracy: Band 5.0

The writer demonstrates a mix of simple and complex sentence forms, attempting relative clauses and conditional-like justifications, such as 'by watching new advertise hy might get attracted and go to buy such thing'. However, there are frequent errors in grammar and sentence structure, including missing articles, incorrect pluralisation, subject-verb agreement issues (e.g., 'people does not pay attention'), and faulty prepositions within grammatical patterns. While the meaning is generally retrievable despite these mistakes, the presence of frequent errors in basic and complex structures means that simple sentences are not consistently error-free. Greater control over grammatical accuracy and a wider repertoire of error-free complex structures are needed to progress.

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