Band 4.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-10-05
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 4.5)
Advertising is the way of spreading you products or services to the people. Advertising do persuade people to buy things because they see their icon or any favourites celebrities using or having the service or product. many companies pays a large sum to the celebrities for their products marketing because of their large fanbase and followers.Nowadays people are very busy and skips the advertisement or any ads related videos. If the advertising is not eye-catching or does not have a known face than the advertising may not be that useful. I strongly think that advertising persuade people to buy things because they are influenced by their favourite celebrities.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.0 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 4.5 |
Task Achievement / Task Response: Band 4.0
The response addresses the task only minimally, primarily because the word count falls significantly short of the required minimum of 250 words. While you attempt to discuss both views regarding whether advertising persuades or is ignored, and you provide a personal opinion, the ideas remain very limited and under-developed. To move closer to higher bands, you need to expand your arguments with detailed explanations and examples, ensuring you fully meet the length requirement and explore both sides of the prompt in greater depth.
Coherence and Cohesion: Band 4.0
The overall arrangement lacks clear progression, and the information is presented in a single block rather than structured paragraphs. Cohesive devices are basic or missing, and referencing is sometimes unclear, such as when pronouns like 'their' lack clear antecedents. To improve, you should group your ideas into logical paragraphs with clear topic sentences and use a wider range of cohesive links to guide the reader smoothly through your arguments.
Lexical Resource: Band 5.0
Your vocabulary is limited and minimally adequate for the task, containing noticeable errors that occasionally cause difficulty for the reader. Phrases such as 'spreading you products' (your) and awkward word choices like 'icon or any favourites celebrities' demonstrate a restricted range. To achieve a higher band, you should incorporate more varied and precise vocabulary, pay closer attention to word forms and collocations, and minimize spelling mistakes.
Grammatical Range and Accuracy: Band 5.0
The text displays a limited range of sentence structures, with frequent errors that can cause difficulty. There are issues with subject-verb agreement, such as 'Advertising do persuade' and 'many companies pays', as well as missing articles and incorrect prepositions. To progress, you should work on mastering basic grammatical rules, ensuring correct verb forms, and attempting complex sentences with greater control and accuracy.
See this exact question answered at other band scores. The same prompt compared across bands.
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