Band 4.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-10-05
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 4.0)
In recent year, many people believe that advertising is a good work to grow his work. Many people start new work and he give advertise through newspaper. Newspaper is best way to advertise your work. In the past people aware less knowledge about different things. They cannot advertise their business to reache to the people. People have not facilties about advertise.
In the modern age, many people advetise his work through social media. Social media change the people life and make it easy. There are many different brand advertise their business through social media like Facebook, Instagram, Tiktok. When different brands in the world lounch his new varierty ans he give advertise through social media and then people awre new variety abouth cloths and other things. For example, in recent month, Apple company lounche their iphone 18. The company give advertise through social media and then people seen their advertise and then buy mobile phone.
In my opinion, Nowadays many people to grow their business use advertise through social media. Social media platform is the best way to grow their business. Advertise is a common in modern age. In past people use newspaper to advertise their business and nowadays people use social media to advertise his business.
In conclusion, i prefer to social media to advertise his business and it is the best way.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 3.5 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 4.5 |
| Grammatical Range and Accuracy | 4.5 |
| Overall | 4.0 |
Task Achievement / Task Response: Band 3.5
The response addresses the prompt minimally, touching upon the ideas of past versus modern advertising, but the discussion remains limited and under-developed throughout. Furthermore, the response fails to meet the minimum length requirement, containing only 224 words instead of the required 250 words. Your position is hinted at in the conclusion, but it is not fully articulated or sustained throughout the essay. To reach a higher band level, you would need to extend your ideas with more detailed explanations, fully explore both views on whether advertising persuades us or is ignored, and ensure you meet the minimum word count.
Coherence and Cohesion: Band 4.0
The essay displays some organization with paragraph breaks used to separate different points, but there is no clear overall progression of ideas. Cohesive devices are minimal, repetitive, and at times inaccurate, such as the frequent reliance on 'In recent year' and 'In the modern age' to start paragraphs. Referencing is also unclear, with pronouns like 'he' and 'his' used incorrectly to refer to inanimate concepts like businesses and advertisements. To improve in this area, you should use a wider variety of conjunctions and transition phrases to link your ideas logically and ensure clear referencing throughout the text.
Lexical Resource: Band 4.5
The vocabulary used is basic and repetitive, relying heavily on simple terms like 'work', 'business', 'advertise', and 'social media'. There are numerous word choice, form, and spelling errors that strain the reader, such as 'advertise' used as a noun instead of 'advertisement' or 'advertising', 'lounch', 'varierty', 'ans', and 'awre'. To achieve a higher score, you need to demonstrate a wider and more accurate range of vocabulary, including less common lexical items, while eliminating basic spelling and word-formation errors.
Grammatical Range and Accuracy: Band 4.5
The grammatical range is very limited, consisting mostly of simple and repetitive sentence structures. Attempts at complex sentences are faulty, and there are frequent errors in verb forms, tenses, subject-verb agreement, and articles. For instance, phrases like 'many people believe that advertising is a good work to grow his work' and 'the company give advertise' contain severe grammatical inaccuracies. To move up to the next band, you must demonstrate a better control of basic grammar, improve your command of verb tenses, and successfully incorporate a wider variety of error-free complex sentence structures.
See this exact question answered at other band scores. The same prompt compared across bands.
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