Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-10-06
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.0)
It is argued by some people that advertisements attracts a large pool of population and individuals purchased items by watching them. Other people believes that advertisements are not that much appealing as they were in the past and now most of the people don't focus on it. In this essay, I will discuss both the views and explain why advertisements are still a good way of selling items.
On the one hand, in modern era all the youngsters are too much connected with social media platforms like Facebook, Instagram and YouTube, so advertising products on these applications will persuade most of the individuals to buy things from there. Moreover, now majority of youth prefer to purchase items like clothes, footwear and electronic gadgets online from the shopify stores of the brands, therefore a good marketing strategies like meta or tiktok ads will give rise to the sells. Furthermore, the advertisements will always remain a good way to sell products, however the necessity is to modernize the strategies which were used in the past like advertising on walls and streets.
On the other hand, some people believe that advertising is very common now and not converts much people to buy things. Additionallay, they believe that now most of the people scammed by ads, like in ads they showed another thing and when we go to buy it or ordered it online we receive a low quality thing. Furthermore, other methods should also be used to getting higher sales such as physically visiting to individuals and show them the product and persuade them to buy it and also give them some beneficial schemes like give them one free item on purchasing of 6 items together.
In conclusion, from my perspective advertising the products through digital platforms is the most appealing way to getting more sales. Advertisements will never fail to getting attention from the public, however the methods of advertising should need to change overtime.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 6.0 |
Task Achievement / Task Response: Band 6.0
The response addresses all parts of the prompt by discussing both views on advertising and providing a clear personal opinion in the introduction and conclusion. However, some ideas are under-developed or lack sufficient extension. For instance, the second body paragraph introduces the counter-argument regarding ad saturation and scams, but the supporting points, such as the suggestion of physically visiting individuals and offering specific promotional schemes, lack depth and logical extension within an academic essay context. The position is clear throughout, but the development of arguments remains somewhat limited and generalised, which aligns with a solid performance at this level.
Coherence and Cohesion: Band 6.5
The essay presents a coherent overall arrangement with a clear logical progression of ideas from introduction to body paragraphs and conclusion. Paragraphing is used appropriately to separate distinct views and the writer's stance. Cohesive devices such as 'On the one hand', 'On the other hand', and 'In conclusion' are employed to structure the response, though some cohesive elements are slightly mechanical or repetitive, such as the frequent reliance on transitional phrases like 'Moreover' and 'Furthermore'. Referencing is generally clear, and while some links between sentences could be smoother to fully meet the higher level, the organizational structure is well managed overall.
Lexical Resource: Band 5.5
The vocabulary used is adequate for the task, successfully communicating the main points regarding digital marketing and consumer behaviour. The writer attempts less common vocabulary items and phrases, such as 'large pool of population', 'shopify stores', and 'digital platforms', though these attempts occasionally display inaccuracies in word choice or collocation. There are also some minor word-form errors, such as 'sells' instead of 'sales', and expression issues like 'getting higher sales'. However, these lexical slips do not seriously impede communication, and the vocabulary repertoire remains minimally sufficient to convey the intended meaning.
Grammatical Range and Accuracy: Band 5.0
The text displays a mix of simple and complex sentence forms, demonstrating an attempt to use varied structures. However, there are frequent grammatical errors in verb forms, agreement, and prepositions, such as 'advertisements attracts', 'Other people believes', 'most of the people scammed', and 'used to getting higher sales'. Additionally, article usage is sometimes faulty, as seen in 'from the shopify stores'. These errors in grammar and punctuation occur regularly throughout the text, though they rarely impede the overall comprehension of the reader, keeping the control of grammar characteristic of this tier.
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