Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-06
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
There is an on going debate regarding, advertising is successful to convince customer to buy goods. A group of individuals have argued that, advertising is very successful at convince us to purchase goods. However, other are counter claimed that, advertising is so ordinary that we no longer noticable to it. Prior to my stance, both the viewpoints would be discussed in the upcoming paragraphs with valid reasons and appropriate examples.
Discussing the former view, supporters believe that, through the advertisement businesse can achieve leads and share his product information to the customers. For example, nowadays businesses making a reel of his services and products so customers can relate and seems his products in videos. As a result, they achieve more customer and sell his products in large scale. Besides this, attractive advertisements can also play a big role to make a successful business. Like, your advertisement is attractive to customer then customer don't see more. he buy instantly because of attractiveness.
However, proponents have their own opinion. To begin with, trending things Like, advertisement can have lead because of trending goods and products when has is gone your product attention is zero and your investment on promotional things it is also zero therefore it's doesn't pay longer attention. Besides this, product quality is not suitable and cutomer don't sutisfied with your product then it's negative feedback give impact in your upcoming leads and future customers.
To sum up and offer my position, I support former view. what if your products and services can attract people and have a potential in the market to go in trending things then advertisement is useful thing for you and your business.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 4.5 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
The response addresses the prompt by discussing both views and stating a personal opinion, placing it in the middle tier of performance. However, the treatment of the task is limited and ideas remain under-developed. For example, the argument that advertisements lose attention once a trend fades in the third paragraph is stated rather than fully explored or supported with clear examples. The writer's position is discernible by the end, but the reasoning throughout the body paragraphs is frequently restricted by poor expression, meaning that the overall task is addressed only partially.
Coherence and Cohesion: Band 5.5
There is a basic organizational structure with clear paragraphing, including an introduction, body paragraphs for both views, and a conclusion. However, the overall progression lacks clarity due to mechanical and inadequate cohesive devices. Phrases like 'Discussing the former view' and 'To begin with' are used, but referencing is often unclear, such as the ambiguous pronoun use in 'when has is gone your product attention is zero'. The flow between sentences feels repetitive and disjointed, which prevents the essay from achieving a fully clear and logical progression throughout.
Lexical Resource: Band 5.0
The vocabulary used is limited and minimally adequate for the task. The writer attempts some less common items such as 'persuading', 'promotional', and 'potential', but these are accompanied by noticeable errors in word choice, collocation, and word formation, such as 'convince customer' instead of 'customers', 'noticable' instead of 'noticeable', and 'cutomer don't sutisfied'. These lexical inaccuracies and spelling slips cause some difficulty for the reader and restrict the range of expression to a basic level.
Grammatical Range and Accuracy: Band 4.5
The text exhibits a very limited range of sentence structures, with frequent errors that cause difficulty for the reader. While there are some attempts at complex sentences, these are often faulty, as seen in 'A group of individuals have argued that, advertising is very successful at convince us'. Grammatical errors are frequent across the response, involving incorrect verb forms, missing articles, awkward prepositions within grammatical patterns, and persistent punctuation mistakes, such as unnecessary commas separating subjects and verbs. The majority of sentences contain noticeable structural flaws.
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