Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-06
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
It is widely debated whether advertising is very usefull to influence new customers or people do not pay attention to it. Some people believe that advertising still successful to persuading individuals to purchse products, other argue that individual do not pay attention on advertisments. From my perspective advertising is extremely successful at persuading new users to purchase products because it influence people to create their social reputation in society.
On the one hand, some people believe that advertising is so common that individuals are no longer pay attention to it. This is because some time people have experienced a fake advertisement that lead to dissatisfaction. For example, if a person purchased an item after seeing the product feature on advertisement, but the products was not meet the feature that was represnted in the advertisement, this often lead to dissatisfaction. Therefore, fake advertisements may lead to lake of interests toward the specific product.
On the other hand, others believe that advertising is extremely successful at persuading individuals to buy things. This is because when people want to maintain their social reputation in the society they get influence from advertisements and pruchase the product even they already have that product. For instance, I personally experienced that I have variety of watches in my watch collection, but whenever I see an advertisement related to watches on social media I get influence. In my opinion this view is convencing because advertisment play an improtant role for marketing newly launched products.
In conclusion, there are valid areguement on both sides, i believe that advertisment is essential for marketing the products because it helps to infulence individuals.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 6.0
The response addresses all parts of the task by discussing both views on advertising and providing a clear personal opinion. Your position is maintained throughout the essay. However, some ideas are more fully developed than others, which is characteristic of this level. For instance, while you successfully outline the argument regarding social reputation and personal experience with watch advertisements, the initial discussion on fake advertisements leading to dissatisfaction in the first body paragraph remains somewhat repetitive and lacks deeper extension. To move to a higher level, you should ensure that every main idea is thoroughly supported with broader explanations or varied examples rather than restating the same point.
Coherence and Cohesion: Band 6.5
The essay demonstrates a coherent overall arrangement with a clear central topic for each paragraph, utilizing basic cohesive devices such as 'On the one hand', 'On the other hand', and 'In conclusion' to signal structure. Paragraphing is used appropriately to separate the different viewpoints and your own opinion. However, cohesion is at times mechanical or faulty, and referencing can occasionally lack clarity. For example, the transition between sentences in the second paragraph could flow more naturally without relying on repetitive phrasing. To achieve a higher level, you need to employ a wider range of cohesive devices more flexibly and ensure that referencing words link ideas smoothly across sentences.
Lexical Resource: Band 5.0
Your vocabulary range is adequate to discuss the prompt, attempting less common items such as 'social reputation', 'dissatisfaction', and 'marketing'. However, there are noticeable spelling and word-choice errors throughout the text, such as 'usefull', 'purchse', 'advertisments', 'lake', 'convencing', 'areguement', and 'infulence'. While these errors do not seriously impede communication, they reflect limitations in precision and spelling accuracy. To reach a higher standard, you should expand your vocabulary range, pay closer attention to word forms and collocations, and eliminate common spelling mistakes through careful proofreading.
Grammatical Range and Accuracy: Band 5.0
The writing displays a mix of simple and complex sentence forms, attempting structures like conditional clauses and relative relationships. However, there are frequent grammatical errors in verb forms, articles, prepositions, and subject-verb agreement, such as 'advertising still successful', 'individual do not pay attention', 'some time people have experienced', 'the products was not meet', and 'advertisment play an improtant role'. These errors in grammar and punctuation can cause occasional difficulty or hesitation for the reader. To improve, you should focus on mastering basic sentence structures, ensuring correct verb tense consistency, and checking subject-verb agreement before final submission.
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