Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-06

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Few individual think that advertising is very successful way to purchase things. Other people believe that advertising becomes very common that we no longer pay head to it. Advertisement is a good way to show people how useful your product is .

On the one hand, few people think by advertising the product you can get successful results.

Advertising your product is a good way to introduce your product, also if no one knows what are you selling then how they will purchase amd that is the reason advertisement is very necassary. For example, a person manufacture a product and does not advertise its product, then a very few people will buy from him because no one knows that person is selling a product. Large companies spend their a lot of money in advertisement and they get a good result in return.

On the other hand, some people think advertisement is very common now a days, so no one pay atttention to it. They got point because now a days people are spending their money to advertise their product. A lot of people are advertising their things through internet and they also hire models to get attention of people. Brands higher the celebrities to promote their things and to get attention and it is also become a quite common. People are making adds with Ai now a days and introduce their product, also they make CGI videos from AI to get attention from people. They make UGC and VFX videos now a days very commonly.

In my opinion, advertising is not very successful now a days and it becomes very common, but people should still advertise their product by making strategies and target their actual audience. For instance, if a celebrity like lionel messi makes a UGC add of any shoes company , so the fans of him will try their best to get that shoes and the market value of that shoes company also will increase.

In conclusion, both have some merits, but I believe advertising brcomes a quite common and still you should advertise your product by making useful strategies to get attention of people.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response addresses all parts of the prompt by discussing both views on advertising and providing an opinion, which aligns with the requirements of the task. However, the development of ideas is limited and at times repetitive. For instance, the discussion on how companies use the internet and AI videos to gain attention is introduced without sufficient extension or concrete analysis. The student's position is discernible throughout the essay, particularly in the introduction and conclusion, but the arguments remain somewhat surface-level and lack the fully supported elaboration needed for a higher level. To progress, the writer should ensure that every main idea is supported with deeper explanation rather than brief, generalized statements.

Coherence and Cohesion: Band 5.5

There is a clear attempt to organize the response into logical paragraphs, with an introduction, body paragraphs addressing each viewpoint, a personal opinion, and a conclusion. However, overall progression is hindered by repetitive phrasing and a mechanical use of cohesive devices such as 'On the one hand', 'On the other hand', and 'now a days'. Referencing is sometimes unclear, and the flow between sentences can feel disjointed due to abrupt shifts in ideas. While paragraphing is used, the internal cohesion within paragraphs relies heavily on simple repetition rather than a flexible variety of linking words. To improve, the writer should focus on creating smoother transitions between sentences and avoiding repetitive organizational markers.

Lexical Resource: Band 5.0

The vocabulary used is limited and minimally adequate for the task. The student attempts some less common terms related to modern marketing, such as 'UGC', 'VFX', and 'CGI videos', but these are accompanied by noticeable word choice errors and spelling mistakes, such as 'necassary' instead of necessary, 'adds' instead of ads, and 'higher' instead of hire. There is also frequent repetition of basic words and phrases like 'get attention' and 'now a days'. These lexical shortcomings and spelling errors occasionally cause some difficulty for the reader. To move to a higher level, the writer needs to expand their vocabulary range, ensure correct word forms, and pay closer attention to standard spelling.

Grammatical Range and Accuracy: Band 5.0

The essay displays a limited range of sentence structures, relying heavily on simple sentences and basic coordination. While there are some attempts at complex sentences, these are frequently faulty, containing errors in subordination and clause structure. For example, sentences such as 'Other people believe that advertising becomes very common that we no longer pay head to it' and 'if a person manufacture a product...' demonstrate frequent errors in verb forms, tense consistency, subject-verb agreement, and articles. Punctuation control is also weak in places. These frequent grammatical errors can cause some difficulty for the reader. To improve, the writer should practice forming accurate complex sentences and check carefully for basic agreement and tense errors.

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