Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-08

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In rapidly evolving world, the advertisemnet has become an topic of considerable public interest. It is argued that for purchasing the items, advertisting plays a vital role whereas other people contemplated it is not significant as it before. I firmly believe that, due to promotion and awareness prespective advertisement is crucial for society. This essay will address both point of views and express my opinion with suitable instances.

To begin with, to promote a product and sale it a company pay a huge attention to advertising it. In this way the public is attracted to buy that product and create awareness. For example, if a company give its advertisemnet in newspaper and any social media, the individuals will attract towards it and, try to purchse it. Moreover, by advertising the buyers can get information regarding the product such as price and the ingridents with is used in this to it manufacturing process. Consequently, the advertiment will have positive benefits on society and its residents.

on the contrary, in our present days, the improtance of advertise a product does not remains same as it before because people give more attention to internet. They immediatly search it on the websites if they need to purchase a certain product. For instance, if the need any tool for gardeing or any cosmetic product, they prefer to buy it online rather rely on advertisement. In this way they can save their time and money.

In conclusion, Although, with the digital technology the methods of purchasing things have been changed, the significance of advertisement will remain as it bofore. I beleive that this have positive impacts on society in awareness and promotion perspective.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views and state a clear preference for advertising, linking it to promotion and public awareness. The first body paragraph gives relevant reasons, including attracting buyers and providing information about price and ingredients. However, the opposing view is not fully represented: the essay shifts from people ignoring familiar advertising to people searching online when they want to buy something. These are related but not the same argument, so the discussion does not fully explain why advertising may have become ineffective through overexposure. Your own position is also asserted more than developed, and the conclusion repeats it without weighing the two views. Explain each side more directly and support your opinion with a specific, developed example.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, separate paragraphs for the two views, and a conclusion. Sequencing phrases such as “To begin with,” “on the contrary,” and “In conclusion” help readers follow the broad direction. However, some links are mechanical or do not accurately express the relationship between ideas. “On the contrary” introduces a related alternative rather than a direct contradiction, and “In this way” is used where the connection to the preceding point is not always clear. The first body paragraph also moves quickly from attracting buyers to product information and then to a broad claim about social benefits. Use clearer links between claims and examples, and make sure each paragraph develops one central point.

Lexical Resource: Band 5.0

You attempt vocabulary suited to the topic, including “public interest,” “vital role,” “attracted,” and “positive benefits.” However, the range is limited and several inaccurate word choices, collocations, and spelling errors make parts of the response difficult to interpret. Examples include “sale it a company,” “the importance of advertise a product,” and “the ingridents with is used in this to it manufacturing process.” Repeated use of “advertisement,” “product,” and “buy” also limits precision. Aim to learn common topic collocations and check spelling and word forms carefully. More accurate phrases such as “promote a product,” “influence purchasing decisions,” and “provide product information” would express your ideas more naturally.

Grammatical Range and Accuracy: Band 5.0

You use both simple sentences and some attempts at complex structures, including “Although, with the digital technology the methods of purchasing things have been changed.” However, complex sentences are often faulty, and errors in agreement, articles, verb forms, and sentence construction occur throughout. For example, “a company give its advertisement” has a subject–verb agreement problem, while “the importance … does not remains” combines an incorrect verb form with the auxiliary “does.” In “if the need any tool,” the clause is missing a subject and verb. These errors sometimes make the intended meaning hard to follow. Practise building accurate clauses first, then combine them using conjunctions; also check agreement and verb forms when proofreading.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.