Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-10-12

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

Some people say that advertising is the successful way to persuading us to buy tings. But some peope think that advertising is the common way that we no longer pay attention to it. Overall the world people have own its way about thinking. All people on the earth thinking in different ways. In this way some people have positive thinking and some people have negative thinking.

Advertising is the best way to persuading us to buy things. By advertising we know easily about things. By this process people easily run their business and work in different areas. This process travels the business in everywhere. People easily buy things through advertisiment. It is the easy way to incease and level up thier business.With help of advertisment we were run their business and work easily in different cities and countries. So it is the best way to level up their business. The people how advertise the products they were also charge by the businessmens and their honours.

But some people have negative thinking about advertisement. They think that this is not best way to buy things. They think that this is a common way that not perform longer.

But I strongly believe that this this is best way to persuading and buy the things. It is useful way to know about the qualties of the things in which we are interested. According to mine mindset it is better way to persuading and buy things

The advertisiment is best way to know and buy things. But some persons think that it is a common way they don't work longer.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You state a clear preference for advertising, saying it is “the best way to persuading and buy the things,” and you give a relevant reason: it helps people learn about products and supports businesses. However, the discussion of the opposing view is only briefly mentioned: you say advertising is common and “not perform longer,” but do not explain why people may ignore it or support this view with an example. Several points about business are repeated rather than developed, and the opening generalisations about people thinking differently do not directly advance the discussion. To strengthen the response, explain both views in more detail and make your reasons and examples specific. The response meets the stated length requirement; the eight words copied from the task prompt were excluded from the count.

Coherence and Cohesion: Band 4.0

The response has a basic overall shape: an introduction, a paragraph supporting advertising, a paragraph presenting the opposing view, and a conclusion stating your opinion. This gives the reader some sense of direction. However, progression within and between paragraphs is weak. The business benefits are repeated several times, while the opposing view receives only a few sentences. Linking phrases such as “In this way,” “But,” and “So” are used, but they often connect repeated or loosely related points rather than build a clear argument. The final paragraph also repeats the opinion and the opposing view without bringing them together. Organise each paragraph around one distinct idea, then explain it and add a relevant example.

Lexical Resource: Band 4.5

You use basic vocabulary relevant to the topic, including “advertising,” “business,” “products,” and “qualities,” so the main subject is generally understandable. However, the range is limited and several words or phrases are repeated, especially “best way,” “business,” and “buy things.” There are also frequent spelling and word-choice problems, such as “advertisiment,” “incease,” “thier,” and “persuading and buy,” which make the writing less clear and natural. Some expressions, including “the common way” and “not perform longer,” do not convey the intended meaning precisely. Build a wider set of topic vocabulary and check spelling and collocations; for example, describe advertising as influencing consumer choices or increasing product awareness.

Grammatical Range and Accuracy: Band 4.5

You attempt both simple statements and longer sentences, and the reader can usually identify your main opinion. However, sentence structures are very limited, and errors occur throughout, sometimes making relationships between ideas unclear. Examples include “All people on the earth thinking in different ways,” which lacks a finite verb, and “With help of advertisment we were run their business,” where the verb form and subject are not controlled. There are also problems with articles, agreement, and sentence construction, as in “this this is best way.” Practise forming accurate subject–verb sentences first, then add controlled clauses using “because,” “although,” or “which.” Proofread for complete sentences and consistent verb forms.

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