Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Several individuals believe that advertising is very successful at encourage us to purchase items. While other argue that advertising is so common that people do no pay attention to it. In my opinion, advertising is best way to attract customer.

On the hand, most people believe that advertising is one of the most crucial way to bring us to buy things. Many people that promote our new products on the social media that the public can see and they are curious about it. For instance, most people advertising with famous person like actor because individuals can like them and they are exaggerating this items so definitely people are going to shop and buy this. In addition, most people are advertising the items to progress in our business they can get offer on the product like they can decline the price of items. As a result, people are going to buy this product and also aware to there shop location.

On the other hand, some people say advertising is extremely common that people do no pay attention to it because nowadays every person promoted our products on the social media. In fact, we cannot trust on it because their items quality are no good and some items are only decorated that are temporary. For example, when a person shows those things there price is low, but there quality is not best, so that's why people can not attention to this.

In conclusion, many people would argue that advertising so common because their quality are not good. However, I believe that advertising is vital because that a person business through the progress.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You discuss both views and give a personal opinion, so the response addresses the main parts of the prompt. The first body paragraph explains how celebrity promotion and lower prices may encourage purchases, while the second presents concerns about advertising being widespread and product quality being unreliable. However, the position is not consistently clear: the introduction says advertising is the “best way to attract customer,” but the conclusion shifts to saying it is vital because it helps a business progress. Several points are asserted rather than explained, such as why people stop paying attention to repeated advertising. Develop each view with a clearer explanation and a specific, relevant example, then state your opinion consistently from introduction to conclusion.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, separate paragraphs for the two views, and a conclusion. “On the hand,” “On the other hand,” and “In conclusion” help signal the stages of the discussion. However, progression within paragraphs is sometimes difficult to follow because ideas are joined without clear relationships. For example, the first body paragraph moves from social-media promotion to celebrities, then discounts and shop locations, without explaining how these points connect. Some references, such as “this” and “their,” are also unclear. Organise each paragraph around one main idea, explain it before adding an example, and use linking phrases selectively so the argument develops more smoothly.

Lexical Resource: Band 5.0

You use relevant topic vocabulary, including “advertising,” “products,” “social media,” “quality,” and “price,” and you attempt phrases such as “crucial way” and “exaggerating.” However, the range is limited and several word choices or collocations are inaccurate, sometimes making the intended meaning unclear. For instance, “advertising with famous person” and “people can not attention to this” do not express the ideas naturally; “promote” is also repeated in similar contexts. Build a more precise set of phrases for discussing persuasion and consumer response, and check whether verbs and nouns combine naturally. Replacing repeated general words with accurate alternatives will make the discussion clearer and more fluent.

Grammatical Range and Accuracy: Band 5.0

You attempt some longer sentences and use contrast clauses, for example, “While other argue…” and “because nowadays every person promoted our products…”. However, complex structures are often faulty, and errors occur frequently enough to make parts of the argument difficult to understand. Examples include “successful at encourage,” “most people believe … way,” and “their items quality are no good,” which show problems with verb forms, articles, and agreement. Sentence boundaries and clause connections also need attention, particularly where several ideas are joined in one sentence. Practise accurate simple sentences first, then add subordinate clauses, checking subject–verb agreement, verb forms, and articles in each sentence.

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