Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-16

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Some people argue that advertising products is the best way to sell things. Similarly, some people believe that advertising is very common nowdays and advertising is the successful process at persuading us to but products. On the other hand, many people think that we pay no attention to product advertisement. We will discuss both views that advertising is the best idea or just a waste of time and money

On the one side, advertising products is the best strategy because it is the simplest way to reach the audience. Proper avertisement with clear details and honest reviews has many benefits for the company. Advertising helps products reach to the maximum audience. When more people will know about the product, more profit will be generated. When we see good reviews of advertising product, it creates interest in us. We will also come to know about the new products, market trends and various varities. Advertising aslo help us to check the reviews from the customers. We can keep in touch with social trend and different products knowledge thorugh advertisement. Good advertisement has generally the positive impression on us and we persuad to buy the product. So advertising products is the best approach to take the attention of huge public.

On the other side, many people think that we pay no attention to advertising products because it is the old trend. It might true in some cases where the advertising company is not well known and famous, Sometimes the quality of the product is not clear which makes the customers confusing and they ignore the product. Sometimes the advertising seems to be fraud.

In my opinion, advertising is the best option for the maximum audience and product sales. companies should make sure that product is reliable and thay should give honest information about the product.We should always check the reliable source that product and compamy is genuine or not.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response discusses both views and gives a clear preference for advertising as an effective way to reach customers, especially in the final paragraph. Relevant supporting points include increased product awareness, potential sales, and the possibility that misleading or unclear adverts are ignored. However, the two sides are not developed evenly: the benefits receive several repeated points, while the view that people have become accustomed to advertising is only briefly explained. The opening also blurs the opposing positions by initially describing advertising as successful before introducing the view that people pay no attention. To strengthen the response, explain more directly why advertising may no longer attract attention—for example, because people see it so often—and support each side with distinct, developed reasoning. The conclusion could also state the writer’s position more precisely.

Coherence and Cohesion: Band 5.5

The essay has a recognisable structure, with an introduction, a paragraph for each view, and a concluding opinion. Signposts such as “On the one side,” “On the other side,” and “In my opinion” help readers follow the broad organisation. However, progression within paragraphs is limited: the first body paragraph repeats the idea that advertising reaches a large audience and encourages purchases, while several points about reviews, trends, and product knowledge are added without clear links. Some connections are also awkward, such as “We will also come to know” and “So advertising products is the best approach.” Use fewer, more purposeful linking phrases and organise each paragraph around a clear main idea, followed by explanation or an example. This would make the argument feel less repetitive and more logically connected.

Lexical Resource: Band 5.0

The response uses vocabulary relevant to the topic, including “audience,” “market trends,” “reliable,” and “genuine,” and it attempts to discuss advertising from different angles. However, the range is limited by frequent repetition of “advertising,” “product,” and “people,” and several word choices or collocations are inaccurate or unclear. Examples include “reach to the maximum audience,” “varities,” “the old trend,” and “we persuad to buy.” Spelling errors such as “avertisement,” “aslo,” “thorugh,” and “compamy” are noticeable and sometimes interrupt reading. Aim to vary repeated terms with accurate alternatives such as “promotion,” “consumers,” and “campaign,” while checking spelling and common word partnerships. More precise vocabulary would help express the ideas without changing their meaning.

Grammatical Range and Accuracy: Band 5.0

The essay includes both simple sentences and attempts at longer structures, including conditional and time clauses such as “When more people will know about the product, more profit will be generated.” However, the range is limited, and complex sentences are often not controlled accurately. Errors include “It might true” (missing “be”), “the customers confusing” (incorrect clause structure), and “we persuad to buy” (incorrect verb form and construction). There are also problems with articles, agreement, and punctuation, as in “companies should make sure that product is reliable” and the run-on ending “product.We.” These errors sometimes make the intended relationships harder to follow. Practise accurate clause patterns and verb forms, and proofread sentence boundaries, articles, and agreement.

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