Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-10-17

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

Some people think that advertising is extremely successful to motivate cosumers to make purchses, on the other hand some people cosider that advertising is so common that cosumers donot notice it. I would argue that advertisement leaves substantial imapct on buyers willingless to buy by capturing their attention.

The significance of the impact of adevetising has been revealed by expansion of adertisement in social media. in fact, instgram, face book and televisions are full of advertisement of variuos products. This is the age of AI, everyone make use of AI plateform to promote their products.

Most of the new industries starts advertising their products before lauchning them into market. The imapcts of publicity of products leave paramount impressions on cosumers mind and presents their products in such attrctive way that people are ready to buy. Some companies make use of celebraties to advertise their product. in this way huge demand of products stem from advertising industry.

To culminate, we should say that advertisement become par and parcel of of attracting the co sumers because of t

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You state a clear view that advertising influences buyers, and you give relevant examples such as social-media promotion and celebrities endorsing products. However, the task asks you to discuss both views, and the opposing view—that advertising is so widespread that people ignore it—is only mentioned in the opening and is not explained or supported. Your argument for advertising’s effectiveness is also asserted rather than developed; for example, the claim that publicity creates demand needs a specific explanation or example. The response ends mid-sentence, so it does not provide a complete conclusion. It is also 74 words below the required minimum, which limits how fully you can address and develop the task. Develop both sides and finish with a clear, supported opinion.

Coherence and Cohesion: Band 4.5

There is some basic organisation: the opening introduces the two views and your position, followed by paragraphs about advertising channels and its influence, then an attempted conclusion. Some linking is present, including “on the other hand,” “in fact,” and “in this way.” However, the opposing view is not carried into the body, so the discussion does not progress through both sides of the question. Connections between claims are sometimes abrupt, such as moving from AI platforms to new industries without explaining the relationship. The final sentence is incomplete, which leaves the response without a coherent ending. Use one paragraph for each view, connect examples explicitly to the main claim, and complete the conclusion.

Lexical Resource: Band 5.0

You attempt topic-related vocabulary, including “capturing their attention,” “paramount impressions,” “promote their products,” and “huge demand.” These choices show an effort to use more than very basic language. However, spelling errors and inaccurate or unnatural word combinations are frequent enough to make parts difficult to read, for example “cosumers,” “purchses,” “imapct,” and “leaves paramount impressions on cosumers mind.” Some expressions are also imprecise: “televisions are full of advertisement” does not clearly describe where advertisements appear. Aim for accurate spelling and natural collocations, such as “advertising has a significant impact on consumers” and “television is saturated with advertisements.” Proofreading and choosing familiar, precise phrases will improve clarity.

Grammatical Range and Accuracy: Band 5.0

You use mostly simple sentence patterns, with some attempts to combine ideas, such as “Some people think …, on the other hand some people consider …” and “Most of the new industries starts advertising … before launching them …”. These attempts show some range, but sentence boundaries and punctuation are not consistently controlled. There are also recurring errors in agreement and sentence structure: “everyone make use” should use a singular verb, and “Most of the new industries starts” has a plural subject with a singular verb. The opening joins two independent clauses with a comma, while the final sentence is unfinished. Practise forming complete sentences, checking subject–verb agreement, and using full stops or conjunctions to connect clauses accurately.

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