Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-19

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Advertising is very important at persuading many things.the some people say the advetising is successfu to buy things.and some people say the advertising is very commonthat attention longer to pay .I will discuss the both opinion and dicuss in details.

However First of all advertising is the very famous in the world.Some people of the every country like very much the advertising.We can see many things of brands on your mobile through instragram and many apps and order them on the mobile.Advertising is very successful to buy the persuading to buy things.because the many brands of the world spend many money that shows the attractive ads.They use the famous people nice music and happy feeling. For example many young people buy phone on the mobile tosee the nice advertisment.Also them on the facebook instagram and twitter.

Secondly Some peoples say the advertisment is so the very commn so we no longer pay attention to it.The people say that ads are many ads are see todays.everydays many ads are see on the mobile road and large banners and many people are ignore them.Also the many peoples does not trust on the online review.Because many old peopls say that the online things are the fake.So they think the advertisment is no poweful todays.

the peoples beleive that they are going to shop and buy things.

To Conclude; In my opinion both views are the partly true.Even if we dont remember the brand name. Later/ we choose that brand when we go shopping.

Advertising is the still powerful even if people think they are not influence by it.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views: advertising can persuade people through attractive campaigns, while its constant presence may lead people to ignore it. Examples such as brands appearing on mobile apps and companies using famous people and music are relevant. Your opinion is also present in the conclusion, where you say both views are partly true and that advertising remains powerful. However, the discussion is only partly developed. The second view relies mainly on repetition and the claim that older people distrust online products, and the link between seeing an advertisement and later choosing a brand needs clearer explanation. State your position more directly in the introduction and develop each view with a specific, explained example.

Coherence and Cohesion: Band 4.5

The response has a basic overall structure, with an opening, separate paragraphs for the two views, and a conclusion. Sequencing phrases such as “First of all,” “Secondly,” and “To Conclude” help signal the intended progression. However, connections between ideas are often unclear or repetitive. For example, the first paragraph moves from mobile advertising to brands and then to young people without explaining the relationships, while “Also them on the facebook instagram and twitter” is difficult to connect to the preceding point. The sentence about people going shopping appears as a separate, unsupported idea. Use clearer topic sentences, connect each example to its main point, and avoid relying on formulaic transitions alone.

Lexical Resource: Band 4.5

You use some relevant topic vocabulary, including “brands,” “attractive ads,” “banners,” “online review,” and “trust,” so the reader can identify the subject of the essay. However, the range is limited and key words are repeated frequently, especially “advertising,” “people,” and “many.” Several word choices and combinations are inaccurate or unclear, such as “successful to buy things,” “the advertising is very famous,” and “the online things are the fake.” Spelling errors, including “advetising,” “commn,” and “poweful,” also reduce clarity. Build a small set of accurate topic phrases and practise collocations such as “persuade consumers to purchase,” “advertising campaigns,” and “ignore advertisements.”

Grammatical Range and Accuracy: Band 4.5

You attempt some longer sentences, including “They use the famous people nice music and happy feeling,” and use basic linking structures such as “because” and “even if.” However, sentence forms are often incomplete or faulty, and errors frequently make the intended meaning difficult to follow. For example, “the some people say the advertising is successfu to buy things” has problems with sentence structure and verb patterns, while “many people are ignore them” uses an incorrect verb form. Articles, plurals, and subject–verb agreement are also inconsistent, as in “Some peoples” and “the many peoples does not trust.” Practise accurate simple sentences first, then combine them using controlled subordinate clauses and check punctuation.

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