Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-20

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Advertising is helpful to market the product and attracting more people attention to purchase the products.People use social media to advertise its products and make it vailable to the people.Nowadays It is very common way to make the things popular. Businessman and companies are using advertisement to groom in their businesses. I will discuss about these both of views and give my opinion below.

Social media is using very fastely by busineessmans.Different ways are involved to attract people and improve the publicity of things in front of the public.Social media involves for advertisement is facbook,instagrame,tiktok and youtube.People are using channels and on social media and market the products.Nowadays it become very common all over the world and people do not attracts towards the product more.It gives a challenging time to the companies and businessman.

A different way is use today for the advertisement is the offer and the mock sample in free off cost.Some people like this and attracts more towards the things and buy in very much quantity.After using the products some of the things are low quality according to their cost.This is the biiggest reason people are not paying attention on this kindof advertisement and considering it is fraud.

To conclude, products are necessary related to needs and demands of people.Some companies fulfill the needs and demands of people very sincerely but some using advertisement to attract the people only to improve the income and not working sincerely.So,accoring to my opinion people are not paying attention more on advertisement.If the people work in their business very sincerely it will be beneficial for their business.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address the topic and state a view, particularly in the conclusion: “people are not paying attention more on advertisement.” You also introduce both sides through social-media promotion and free samples or offers. However, the discussion does not clearly explain the first view—that advertising can successfully persuade people to buy—and the examples are not developed enough to show how or why persuasion occurs. The second view is more apparent, with the claim that advertising is so common people pay less attention, but this is also asserted rather than supported with a clear example. Your position is present, though its reasoning shifts towards companies’ sincerity and product quality. Develop each view directly and explain how your examples support your opinion.

Coherence and Cohesion: Band 4.5

The response has an introduction, two body paragraphs and a conclusion, and each paragraph has a general focus. This gives the reader some organisation. However, progression between the two views is not consistently clear: the first body paragraph discusses social media and reduced attention, while the next introduces free samples without clearly linking this to the opposing view of advertising’s persuasive success. Phrases such as “I will discuss about these both of views” and “A different way” signal structure, but do not establish precise relationships between ideas. Some sentences are difficult to follow because ideas are crowded together, and references such as “it” and “this” are not always clear. Use topic sentences that identify each view and connect examples explicitly to the argument.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertisement,” “publicity,” “products,” “needs and demands,” and “quality.” This is enough to communicate the general subject, but the range is limited and several word choices or collocations make the meaning awkward or unclear. For example, “groom in their businesses” does not express the intended idea naturally, and “mock sample in free off cost” is difficult to interpret. There are also noticeable spelling errors, including “vailable,” “facbook,” “instagrame,” and “accoring,” which reduce accuracy. Build a more precise set of phrases for discussing persuasion and consumer attention, and check spelling and word forms carefully. More accurate collocations would make your points easier to understand.

Grammatical Range and Accuracy: Band 4.5

You attempt both short statements and longer sentences, including “Some companies fulfill the needs and demands of people very sincerely but some using advertisement to attract the people only to improve the income.” However, the longer structures are often faulty, and many sentences contain errors in agreement, verb forms, articles or sentence construction. For instance, “people do not attracts” has incorrect agreement, while “Nowadays it become very common” needs a correctly formed verb. The opening sentence also joins ideas without a clear grammatical structure. Punctuation and spacing around sentence boundaries are inconsistent, making some passages harder to read. Practise building accurate simple sentences first, then combine them with controlled clauses using “because,” “although” and “while.”

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