Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-21

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Nowadays, advertisement is a common way to run a business in all over the world. Some people believe that advertisement of products make our business successful while some proponents argue that advertisement is common so we should not bother them. In this essay, i will discuss both views before reaching a conclusion.

To begin with, how advertisment helps us to flourish business the main advantage is that it attractes the costumers. As a result sales of product are increased. For example, when people watch TV the loop of advertisements also watch after few minutes due to this many people make their minds to buy it. Moreover, shooting an advertisement creates jobs for many people like actors, editors and graphic designers. Because they are essential part of making an adverisement proper and attractive.

On the other hand, some people believe that we should not pay attention although it is a part of media and these are only way of distraction during watching television and searching important on any social platform. In addition, it is risky for children because when they watch advertisements again and again they attracts towards negative things like unhealthy snacks and frozeen food.

In conclu

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You introduce both perspectives and give relevant points: advertising may attract customers and create jobs, while repeated exposure can distract viewers and influence children’s food choices. However, the discussion is only partial and the conclusion is unfinished (“In conclu”), so your own opinion is not stated and the task is not fully answered. Several ideas are also asserted rather than explained—for example, the link between seeing television adverts and deciding to buy is not developed with a clear explanation. The response contains 197 words, which is 53 words below the required minimum. To strengthen the response, complete a clear conclusion that states your view and extend each main point with explanation or a specific example.

Coherence and Cohesion: Band 5.0

The response has a recognisable structure: an introduction, one paragraph for each view, and an attempted conclusion. “To begin with” and “On the other hand” help signal the change in perspective, so the reader can follow the broad organisation. However, progression within paragraphs is uneven, and some connections are unclear. For instance, the sentence about advertising creating jobs follows the sales point without explaining how it supports the argument about persuasion. The second viewpoint also combines distraction and children’s food choices without a clear link between them. The conclusion is cut off, leaving the essay without closure. Develop one central idea at a time, use linking phrases to show the relationship between points, and finish with a complete final paragraph.

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “advertisement,” “sales,” “graphic designers,” “distraction,” and “social platform,” which makes the subject clear. There is also an attempt to vary expressions, such as “flourish business” and “attractive.” However, the range is limited and several word choices or collocations are inaccurate or awkward, sometimes making the meaning harder to follow: “the loop of advertisements,” “bother them,” and “searching important” are examples. Spelling errors such as “advertisment,” “costumers,” and “frozeen” are noticeable. Aim for precise, natural phrases such as “a series of adverts,” “ignore them,” and “searching for information,” and check spelling carefully. This would make your ideas easier to understand.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a reason clause beginning “Because” and a conditional example beginning “when people watch TV.” However, control is inconsistent, and errors in agreement, articles, sentence construction, and punctuation can make some sentences difficult to understand. For example, “advertisement of products make our business successful” has a subject–verb agreement problem, while “it attractes the costumers” also has an agreement error. The opening of the first body paragraph, “how advertisment helps us to flourish business the main advantage is…,” is not a complete, well-formed sentence. Practise building clear subject–verb sentences, then join ideas with accurate clauses. Proofread for capitalisation and sentence boundaries as well as verb forms.

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