Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-10-21

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.0)

Advertising is best way to promote any buisness beacuse by doing advertising people are aware of our buisness.For example, my buisness is related to electronic components.We all know that electronic components is lifeline of every house,appartment,society,town,city ,village,country and also for all continents.So, if i want to promote my buisness i should do anything but in limit of country rules.I use advertising my buisness all over the social media like on Whatsapp,Instagram,Facebook and many other social media plotforms according to my interset and this is up-to-me.But if i advertised same prdouct everyday people bored by it so according to my opanion advertising is the most populor and best method to promote my electronic componets buisness.Advertising is key to success in life in respect of buisness.Without advertising,people are not aware of your products like my buisness is about electronic components included chips

,sensors,bulb,led-bulbs,tubelights.Like people used advertising merthod and also big brands like Pepsi,KFC and other brands.So we should pay attenetion to every buisness advertise but we should see our budget and what benefits we get from that product.KFC are famous for its rosted chicken all over the world but it is also dangerous for the health of many people like it used so much oil,sauces,artificial flavours which is best for person in 1 to 2 time in week but not for unhealthy person.Advertising is best source of promoting our buisness.If big brands are used advertising method why we not used it.So advertising method is best marketing of our product beacause we live in socitey where people is more aware of Ads not product.

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You express a clear preference for advertising, stating that it is “the most popular and best method” for promoting a business. However, the task asks you to discuss both the view that advertising persuades people to buy and the view that its ubiquity makes people ignore it. The response mainly argues that advertising promotes business awareness; it does not explain clearly how advertising persuades consumers to purchase, and the opposing view is only briefly suggested in “people bored by it.” The examples about your electronic-components business and KFC are relevant to advertising in general, but the KFC health discussion does not support either side of the question. Develop both viewpoints directly and explain your own position with focused reasons and examples.

Coherence and Cohesion: Band 3.5

There is a recognisable central topic, and phrases such as “For example” and “Without advertising” attempt to connect ideas. However, the response is presented as one long paragraph, so the reader cannot easily distinguish the two views from your opinion. Ideas also move abruptly from your business and social media to KFC’s health effects, then back to advertising’s value. Repeated use of “So,” “like,” and “advertising” does not create a clear progression, and some references, such as “that product,” are unclear. Organise the essay into paragraphs for the persuasive view, the view that people ignore frequent ads, and your conclusion; use linking phrases to show how each point relates to the question.

Lexical Resource: Band 4.5

You use some topic-related vocabulary, including “promote,” “social media,” “brands,” “budget,” and “artificial flavours,” so the general subject is usually understandable. However, much of the wording is basic and repetitive, particularly repeated forms of “advertising,” “business,” and “best.” Several spelling errors—such as “buisness,” “populor,” and “attenetion”—and inaccurate word choices like “social media plotforms” and “advertising method is best marketing” reduce precision. Some phrases also sound unnatural, for example “electronic components is lifeline of every house.” Build a more varied set of accurate expressions for consumer behaviour and advertising, and check spelling and collocations carefully. More precise vocabulary would help distinguish awareness, persuasion, and ignoring advertisements.

Grammatical Range and Accuracy: Band 4.5

The response includes some attempts to connect clauses, for example “if I want to promote my business” and “if I advertised the same product every day,” but sentence structures are mostly simple or joined into long, loosely controlled sentences. Errors in agreement and verb forms occur in examples such as “electronic components is” and “KFC are famous”; the conditional “if I advertised … people bored by it” also lacks a correctly formed result clause. Articles and plurals are often missing or inconsistent, as in “Advertising is best way” and “in 1 to 2 time in week.” Punctuation, especially sentence boundaries and commas, is also unreliable. Practise accurate subject–verb agreement, articles, and complete conditional sentences, then divide long strings of ideas into shorter, correctly punctuated sentences.

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