Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-22

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

It is undeniable that, advertisments plays a mojor role in business. In this regards, few people believes that advertising is successful at motivating us to buy things while Other people believes that advertising is so common that we no longer pay attention to it. This essay will outline not only both views but also my opinion which is in the favour of former point of view in the forthcoming paragraphs with the logical conclusion.

To commence with, In the social media platforms, posters, billboards advertisements are displayed to attract public to buy their product. These advertisements are very useful because they includes uses, benefits and sometime prices of the particular product. Brands show their new launched products in advertisements so everyone can access the information. For example, the cosmetic brand 'MARS' launches their new shades of lipsticks and advertise it on all social media platform which creates the demand of product in public.Merchants use advertisement because it takes individuals attention to update them in middle of using social media platforms.

Moving further, when people watches videoes or scrolling instagram, snapchat and other social media platforms they got annoyed and frustated from repatative ads and then they prefer 'ad-free' version of apps. Many people dissapoint from products purchasing after influence of that particular product so they started avoiding more ads.

In the conclusion, ads are boring but it is very beneficial for the trusted brand to permote their new launched products or best-seller products. I genieunly prefar watching ads from my favourite merchant so i can updated from their new products and offers.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You discuss both views and state a clear preference for the first: advertising can persuade people to buy. The example of MARS promoting lipstick shades supports this position, while the paragraph about users becoming annoyed and choosing ad-free apps represents the opposing view. However, the ideas are only briefly explained, and the second view receives less development; explain more clearly how repeated exposure leads people to ignore advertisements, rather than mainly describing annoyance. Your conclusion repeats your preference but does not fully weigh the two arguments. The response is 249 words, one word below the 250-word minimum; the 13 words copied from the task prompt are excluded from the count.

Coherence and Cohesion: Band 5.5

The response has a recognisable introduction, two body paragraphs and a conclusion, and the paragraphs broadly correspond to the two views. This gives the reader a basic route through the discussion. However, progression within paragraphs is sometimes unclear: the first body paragraph moves from advertising platforms to product information, a brand example and merchants’ motives without fully connecting these points. Linking phrases such as “To commence with” and “Moving further” are used, but they can feel formulaic and do not always show the precise relationship between ideas. Some references, including “that particular product,” are vague. To improve, organise each paragraph around one main claim and use clearer links to explain cause, contrast and example.

Lexical Resource: Band 5.0

You use relevant vocabulary for the topic, including “advertisements,” “demand,” “ad-free” and “best-seller,” and the examples make your meaning generally understandable. However, the range is limited and several spelling errors or imprecise expressions are noticeable, such as “advertisments,” “frustated,” “repatative,” and “permote.” Some combinations are also unnatural, for example “takes individuals attention” and “dissapoint from products purchasing.” These errors sometimes make the reader pause, which is consistent with this level of control. Build a bank of accurate advertising collocations and check spelling carefully. Prefer precise phrases such as “capture consumers’ attention” and “become dissatisfied after purchasing a product.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including “These advertisements are very useful because…” and the sentence beginning “when people watches videoes…”. However, complex structures are often faulty, and errors occur frequently in agreement, verb forms, articles and punctuation. For example, “advertisments plays” should have a plural verb, “few people believes” needs agreement, and “when people watches” should be “when people watch.” The opening also has an unnecessary comma after “undeniable,” while “in the conclusion” is not punctuated consistently with the rest of the essay. These errors can interrupt reading. Practise checking each sentence’s subject and verb, and use shorter, accurate sentences before adding subordinate clauses.

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