Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-22

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

A few individuals think that posting their product is profitable for bought new things. On the opposite side, some others have a different thought; this is very popular nowadays and may not be around much longer. In this essay, we will discuss both points and explain the way advertising can help to make their business successful.

On the one hand, advertising their products is very common in modern times, especially online, because all of the people can browse social media and do not have any time for shopping. Especially for job holders, this can help them continue their shopping in a very convenient way. For example, my elder brother has a job as a bank manager, and my birthday is coming up soon; he is worried about buying a gift for me because he does not have enough time. In this way, he can watch an advertisement for a wristwatch and order one for me. The online advertisement is very beneficial for all of the people and makes it a profitable business.

On the other hand, some people have thought that the poster of a product is no longer in modern society. The reason is that people have no time to read it in their busy routine and do not believe in online products. For example, my sister ordered shoes for my little sister; the shoes shrank a lot and did not fit on my sister's foot.

In my opinion, in modern times, the online businessman has given the guarantee of their product. In this way, online advertising is successful for all types of businesses.

In conclusion, advertising can help to make the business profitable; this is very beneficial for businessmen and customers. Some reasons for this, but I hope advertising is very popular in the future.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You attempt to discuss both views and give an opinion, and the examples about your brother buying a watch and your sister receiving ill-fitting shoes are relevant to online advertising and consumer concerns. However, the task’s two positions are not clearly explained: the opening says advertising is “very popular nowadays and may not be around much longer,” which does not accurately express the view that people have become accustomed to it and ignore it. The second body paragraph focuses on distrust and lack of time rather than clearly explaining why advertising may no longer attract attention. Your opinion supports online advertising, but the claim that businesses guarantee products is not developed or connected clearly to persuasion. Clarify each view and explain how your examples support it.

Coherence and Cohesion: Band 5.5

The response has a recognisable introduction, two body paragraphs, an opinion paragraph and a conclusion, so the reader can identify its broad structure. You also use signposts such as “On the one hand,” “On the other hand,” and “In conclusion.” However, progression between ideas is not always clear. For instance, the first paragraph moves from social-media browsing to limited shopping time and then to a personal gift example without clearly linking these points to advertising’s persuasive power. The second view is also difficult to follow because “no longer in modern society” does not clearly connect with the explanation about distrust. Some linking phrases are repetitive or awkward. Use topic sentences that state each view precisely, then connect each example directly to the point it illustrates.

Lexical Resource: Band 5.0

You use some task-related vocabulary, including “advertisement,” “profitable,” “convenient,” and “guarantee,” and the reader can generally understand the topic. However, the range is limited and several word choices or collocations make ideas unclear. “Posting their product is profitable for bought new things” does not express the intended idea naturally, while “the poster of a product” appears to mean advertising rather than a physical poster. “The shoes shrank a lot” may also be an imprecise description of the problem. Repetition of “very beneficial” and “business” limits variety. Build a more precise set of expressions for persuasion, exposure, consumer trust and product quality, and check that each phrase conveys the intended meaning in context.

Grammatical Range and Accuracy: Band 5.0

You attempt some longer sentences and use subordinate clauses, for example, “because all of the people can browse social media” and “because he does not have enough time.” However, the range is limited, and errors in sentence construction and grammatical forms sometimes make the meaning difficult to follow. In “some people have thought that the poster of a product is no longer in modern society,” the tense and clause structure do not communicate the intended point clearly. The sentence “Some reasons for this, but I hope advertising is very popular in the future” is incomplete and lacks a clear grammatical connection. There are also inconsistent references in “their product” and “their business.” Practise complete sentence patterns, consistent subject references, and accurate verb forms, then proofread each sentence for a clear subject and main verb.

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