Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-26

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

'Time spins, with every spin there is a change. In earlier times, businesses were not used to advertisement. In the modern era, advertising product becomes a major aspect of business. It is highly debatable whether advertisement becomes very successful in motivating customer to purchase products or people ignore it because its so common nowadays. I shall discuss the reasons behind this in the upcoming paragraphs.

On the one hand, advertisement becomes popular among the general public because it provides all information regarding the product. For example, television and social media becomes major source of public promotion of product and as it provides details about product such as features, price, quality and customer find it accurate information and get attract with this to purchase that product. Moreover, purchase decisions of the the population changes due to big figures such as celebrities and sportsperson lead their fans to purchase that product because big companies spend huge amount of money on advertising product with celebrities and public figures because they influence the society and particularly fans to buy that product. Therefore, in this way company earns huge and people get motivated to buy things.

On the other hand, great variety of advertisement made public to ignore it. This is because, ads and advertisement becomes so common that masses ignores advertisement of small products such as shampoo or grocery things either on television or social media and advertisement become useless in this field. In addition to this, majority of the members of society trust on reviews of product rather than advertisement. To exemplify this, some individuals may get reviews of product on internet or from loved one such as friend or relative so they can get proper information about quality and use of that product.

In conclusion, although advertising product becomes so popular and common nowadays that people skip or ignore it. In my opinion, advertisement of product play a major role in sales of that product and becomes very significant option of revenue for companies and becomes paramount for customer to purchase a product.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give a clear overall opinion that advertising remains important for sales. The first body paragraph explains how product information and celebrity endorsements can encourage purchases, while the second presents ad saturation and reliance on reviews as reasons people may ignore advertisements. These are relevant points, but some are more fully explained than others: the claim that ads for everyday goods become “useless” is broad and would benefit from a specific explanation or example. Your conclusion also mainly restates the contrast rather than clarifying when advertising is persuasive and when it is ignored. Develop the two sides with more balanced, precise support to make the response more complete.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, separate paragraphs for the two views, and a conclusion. Signposting such as “On the one hand,” “On the other hand,” and “In conclusion” helps readers follow the discussion. However, some connections are mechanical, and several sentences contain multiple ideas joined together, making the progression less smooth. For example, the sentence beginning “For example, television and social media…” moves from advertising channels to product details and then to consumers’ reactions without clear breaks. References such as “this” in “get attract with this” are also unclear. Use shorter, more controlled sentences and make links between claims and examples explicit.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “public promotion,” “purchase decisions,” “reviews,” and “revenue,” and you attempt more formal expressions such as “highly debatable” and “paramount.” This shows an effort to discuss the topic beyond basic vocabulary. However, several word choices and collocations are inaccurate or repetitive, which sometimes makes the meaning less natural: “advertisement product,” “get attract,” and “trust on reviews” do not express the intended ideas idiomatically. “Big figures” is also imprecise for celebrities and public figures. Aim for accurate combinations such as “advertising a product,” “be attracted to,” and “rely on reviews,” and vary repeated uses of “product” and “advertisement.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentence forms, including clauses introduced by “because” and “although,” and the overall meaning is generally understandable. However, errors in verb forms, agreement, articles, and sentence construction occur across the response. For instance, “advertising product becomes” and “advertisement becomes” do not maintain appropriate tense or article use, while “television and social media becomes” has a subject–verb agreement error. The sentence beginning “For example” is also difficult to control because several clauses are joined together. Practise checking each sentence for a clear subject and verb, consistent tense, and correct singular or plural agreement; then use complex clauses in shorter, more accurate sentences.

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