Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-10-27

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

Advertising is very popular trend on this time on the world because there are many benifits and easily. The main and important reason is that advertising easy with the help of social media and internet.

According to my opinion, people should that advertising with the help of social media and internet because today more people use internet so, we should when we need for advertising we easily advertising with social media and other methods. The famous and important method is that social media.

Further, Their are many benifits of advertising custmer coming shop for with large gathering and earning incom. Easy method of advertising is that through with internet and the help of social media because less charges paye and large responsable therefore, we should ertremely advertisment for busnies becaus this is very easy.

For example, If we not advertising for the busnies people not know for their busnies. when we shows advertising busnies and people know about for thier busnies people visit for this shops and busnies. Therefore, busnies earning will be very fast.

In this way, if we famous and popular so we dinishing becausse persuading is very correct method that we show the honesty and believed. Therefore, if we consider discuss for both views we vote for persuading. If we promote advertising so we promote advertising with persuading therefore, persuading is very simple and believed method for people.

To conclude, some people say that advertising is extrmely sucessful at peersuading us to buy things other people think that advertising is so common that we no longer pay attention to it but I consider we should we promote mixture of advertising and persuading therfore people beleived for your advertising

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

The response refers to advertising and gives a general preference for using it, but it does not adequately discuss both views in the question. Most of the essay promotes advertising through social media and its possible business benefits; the opposing idea—that advertising is so widespread that people stop noticing it—is not explained or supported. The position is also difficult to identify precisely: phrases such as “we vote for persuading” and “mixture of advertising and persuading” do not clearly state whether you agree that advertising persuades consumers. Examples about customers visiting shops are relevant, but the reasoning is repetitive and not sufficiently developed. To improve, explain each view separately, then state and support a clear opinion. The response meets the stated length requirement; 20 words copied from the task prompt were not counted.

Coherence and Cohesion: Band 4.0

There is a basic paragraph structure, with an introduction, supporting paragraphs, and a conclusion, and linking expressions such as “Further,” “For example,” and “To conclude” show an attempt to guide the reader. However, ideas are not arranged in a clear progression: the essay repeatedly returns to social media and advertising benefits without developing distinct points for the two views. Some connections are difficult to follow, particularly “if we famous and popular so we dinishing” and “we should when we need for advertising.” Repeated use of “therefore” does not always show a clear logical relationship. Organise the response around the two perspectives and your opinion, and make each paragraph develop one main idea with clear links between its sentences.

Lexical Resource: Band 4.5

The response uses a small set of relevant terms, including “advertising,” “social media,” “internet,” and “persuading,” so the topic is generally recognisable. However, vocabulary is basic and highly repetitive, and inaccurate word choice or spelling often makes the intended meaning difficult to understand. Examples include “large responsable,” “we dinishing,” and “mixture of advertising and persuading”; these do not express clear ideas in context. There are also frequent spelling errors such as “benifits,” “custmer,” “incom,” and “busnies.” Build a more accurate range for discussing consumer behaviour and advertising, and check spelling and collocations. For instance, distinguish “persuade consumers to purchase” from “promote a business,” rather than repeating “advertising” and “persuading.”

Grammatical Range and Accuracy: Band 4.5

The writing attempts some longer sentence forms, including clauses introduced by “because,” “if,” and “when,” and the reader can sometimes infer the intended point. However, sentence structures are very limited in control, and frequent errors in word order, verb forms, agreement, articles, and sentence boundaries can distort meaning. For example, “advertising easy with the help of social media” lacks a correctly formed verb, while “people not know for their busnies” has an unclear verb construction. The sentence beginning “According to my opinion” also contains several clauses that are not joined into a grammatical structure. Practise writing accurate simple sentences first, then add one subordinate clause at a time. Check that each sentence has a clear subject and correctly formed verb.

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