Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-27

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Now a days, few people thought that advertising is more successful to increase the ratio of sale. While some people believe that it is so common, society did not pay attention to it. There are sevral reason behind this phenomenon.

In today society, people publish there item or thing on billboard, install posters also play add on tv as well as social platform. The main purpose to do all this things are to get attention and great feedback from public so their sale increases. Advertising is very benificial to get audiance. It boost the economy of the country because when sale of a item increases the more tax revenue is genrated from it. It also create jobs, when we hire a advertisement team for the publicity of items it also unlock job opportunities. When sale of item rise by advertising it it also encourages investment. For example, when a person get better responce after advertising his item he definately put more investment in that bussiness and that boost the economy of the country.

On the other hand, some people believe that advertising is so common that people do not pay attention to advertisment. When people advertise their product to much they get the false result. Some shopkeepers do not give the same quality of product they advertise so people do not give good responce. Furthermore, advertisment teams charge high expances and the budget of person also get disturb.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You introduce both views and give relevant points about advertising’s ability to increase sales, attract customers, create jobs and encourage investment. You also present the opposing view that frequent advertising may be ignored and that poor product quality can disappoint consumers. However, the discussion is only partial: the first view receives much more explanation, while the second is brief, and your own opinion is not clearly stated. The economic benefits are relevant but do not fully explain how advertising persuades people to buy. The response is also 12 words below the required minimum, which limits the opportunity to develop the ideas. To strengthen the response, state your position directly and extend both sides with specific explanations or examples.

Coherence and Cohesion: Band 5.0

The response has a basic, recognisable structure: an introduction, a paragraph supporting advertising, and a paragraph presenting the opposing view. Phrases such as “On the other hand” help signal the change in perspective, and the ideas within the first main paragraph are generally related. However, progression is limited: the introduction promises reasons without clearly setting out your position, and the final paragraph ends abruptly without a conclusion. Connections between points are sometimes mechanical, with repeated use of “also” and “when.” Organise each viewpoint into a fuller paragraph, use clearer links to show cause and contrast, and finish by summarising both views and your opinion.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “tax revenue,” “job opportunities,” “investment,” and “publicity,” which helps communicate the main ideas. However, the range is limited and several word choices or collocations are inaccurate, sometimes making the meaning less clear. Examples include “increase the ratio of sale,” “get the false result,” and “the budget of person also get disturb.” Spelling errors such as “benificial,” “audiance,” and “expances” are noticeable, as are repeated forms of “advertising” and “item.” Build a more precise range for discussing consumer behaviour and business outcomes, and check spelling and natural word combinations when editing.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a reason clause beginning “because” and a conditional example beginning “when.” These attempts show some range, but complex sentences are often faulty, and errors occur frequently enough to make parts of the response difficult to follow. For example, “In today society” lacks a possessive form, while “The main purpose to do all this things are” has problems with both sentence construction and subject–verb agreement. In “It also create jobs,” the verb does not agree with its subject, and “people did not pay attention” shifts tense inconsistently. Practise accurate agreement, articles, plurals and verb forms, then proofread each sentence for a clear subject and verb.

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