Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-10-27

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.0)

Most of the induvidual ask that advertising of any thing is extremely successful at persuading us to buy things.but most of the people think that advertising of something is a common meathod that we no longer pay attention to it. Advertising of some thing is one of the best way to sale any kind of product and clothes . Their are many kinds of advertising that we daily look in our mobiles and laptop that are shown in ads and some other kind of advertising is that we daily look in our cities like a poster of advertising of any thing or poster of any hospital, clinic,and some of the malls etc .these are the advertising poster of any kind of things but if we look at the other point of view such as ads we daily watch in our mobile phones these advertising of some thing is the great way from where people have to get knoweldge about things and they have to buy them in my opinion the ads advertising of something is one of the best process to advertise some thing to people reather then to shown on the posters .people are busy in their life they do not pay much attention to the poster on the roads or somewhere else but when the use mobile phone in their free time then they look different kinds of ads they may show their intrest in these ads

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You address the topic by mentioning both the view that advertising persuades people and the view that it is so common that people ignore it. You also give a personal preference for mobile-phone advertisements over posters. However, the discussion is minimal: the claim that advertising is “one of the best way” to sell products is not supported with a clear example, and the opposing view is not explained in enough detail. Your opinion is present but not developed into a clear, reasoned conclusion. The response contains 223 words, below the 250-word minimum; 17 words copied from the task prompt were not counted. Develop each view with a specific reason or example, then explain your position more fully.

Coherence and Cohesion: Band 3.5

There is a basic attempt to move from the two views to your own opinion, and examples such as mobile and laptop ads, city posters, hospitals and malls are relevant to the topic. However, the response is presented as one long paragraph, so the reader cannot easily distinguish the discussion of each view from your opinion. Ideas also run together, particularly in the sentence beginning “these advertising of some thing is the great way,” and links such as “but” and “and” do not always show the relationship between points clearly. Use separate paragraphs for the two views and your opinion, and organise each paragraph around one main idea supported by an explanation.

Lexical Resource: Band 4.5

You use some topic-related vocabulary, including “advertising,” “ads,” “poster,” “products” and “mobile phones,” which makes the general subject understandable. However, the range is basic and repetitive: “advertising,” “some thing” and “any thing” recur frequently, and several expressions are imprecise, such as “the best process to advertise.” Spelling errors, including “induv idual” (written as “induvidual”), “meathod,” “knoweldge” and “intrest,” also reduce accuracy. Build a wider set of precise terms for the topic, such as “promote,” “consumer,” “brand” and “online advertising,” and check spelling and natural word combinations when editing.

Grammatical Range and Accuracy: Band 4.5

You attempt to connect ideas in longer sentences, for example by using “but” to introduce a contrasting view, and the reader can generally identify your main point. However, sentence structures are limited and many sentences contain frequent errors that make relationships between ideas difficult to follow. For instance, “Their are many kinds of advertising that we daily look” has problems with the existential form and word order, while “when the use mobile phone” lacks a clear subject and has an incorrect verb form. Sentence boundaries and punctuation are also poorly controlled, with several ideas joined into long run-on sentences. Practise accurate simple sentences first, then add subordinate clauses and check subject–verb agreement, articles and punctuation.

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