Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-29

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Nowadays, some people considers that advertising is extremely successful to persuading the customers to buy that things which are not needed and some belives that advertising is so common that people no longer pay attention to it. This essay, will be providing both the reason as well as my own opinion for this topic.

To begine with, most of the company considers that advestising their product make the customer aware of that company product as well as that product exitest in the market. And some of advertisment companies make there advertismant so attractive that people use their saving on that product and do not see the use of it for future or thing of it before buying it. Sometimes advertisment are being put to aware the citizen of upcoming eveants or the products that will be lunching soon and youngster are dreaming to buy it and the advertisment booste or persuading the people to buy that product.

More Over, Sometimes it's been seen that advertisment encourage people to buy unnecessary stuff that is unless to them. Its been seen that people are welling to buy something else due to some attractive advertisment change their mind and they buy something that is useless. Most of that time people no longer pay attention the board or the adaverstisment, due to their busy life schedule or getting late for the office so most of the time people do not even pay attention to it.

In conclusion, Advertisments are not much successful beacuse all the information is there online and most of the people are saving money rather then buy unnecessary stuff through advertisment. In my Opinion, sometime advertisment is good for those who are looking for a particular product, so it really helps them to finalize it and sometimes people just buy the product due to attractive campaign.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views and give your own opinion, so the response is relevant to the question. The first body paragraph explains how attractive adverts can make people buy products, while the second mentions that people may ignore adverts because they are busy. However, the discussion is uneven: the point about people no longer paying attention is brief and is not clearly distinguished from the separate idea that adverts encourage unnecessary purchases. Your position also shifts: the conclusion says advertising is “not much successful,” but then acknowledges that it can help people choose a product and persuade them to buy. Develop each view with a clearer explanation or example, and state one consistent overall opinion.

Coherence and Cohesion: Band 5.5

The response has a recognisable introduction, two body paragraphs and a conclusion, and the paragraphs broadly group related ideas. However, progression within the body paragraphs is sometimes difficult to follow. For example, the first paragraph moves from making customers aware of products to spending savings, then to upcoming events and young people, without clearly connecting these points. Linking phrases such as “To begin with” and “Moreover” provide basic signposting, but some are awkward or do not show the relationship between ideas. The second paragraph also repeats the claim that adverts lead to unnecessary purchases before introducing the point about people ignoring them. Organise each paragraph around one main view and use clearer references and transitions to show how each supporting point develops it.

Lexical Resource: Band 5.0

You use some vocabulary relevant to the topic, including “attractive,” “unnecessary,” “particular product” and “campaign,” and the reader can generally identify your intended meaning. However, the range is limited and several word choices or collocations are inaccurate, sometimes making sentences harder to understand. Examples include “advertising their product make the customer aware,” “use their saving on that product,” and “advertisement booste or persuading.” Spelling errors such as “advestising,” “exitest” and “advertismant” are also frequent and reduce clarity. Build a more accurate set of topic phrases, such as “raise awareness of a product,” “influence purchasing decisions” and “ignore advertisements,” and check spelling and word forms carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentence forms, including clauses introduced by “that” and “so,” but complex sentences are often not controlled accurately. Agreement errors appear in “some people considers” and “advertising … make the customer aware”; verb forms are also faulty in “is extremely successful to persuading” and “people are welling to buy.” Articles, plurals and sentence boundaries need attention, as in “the company product” and “This essay, will be providing.” These recurring errors sometimes make the reader pause to interpret the message. Practise building shorter, accurate sentences first, then combine them using subordinate clauses. Pay particular attention to subject–verb agreement, infinitive or gerund patterns, and punctuation around introductory phrases.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.