Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-10-29

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

There are different views about the advertisement of products, some argue that advertising is substantial in persuading others to buy things. However, others believe that it is so common method that people no longer pay attention to it. This essay will discuss both the views with my opinion.

Advertisement plays a significant role in commercializing products and in persuading others to buy things. It is a successful way to make people aware of new products and their benefits. It is majorly done through social media and sometimes on a billboards. To illustrate, nowadays, many brands advertise their products on social media. Firstly, they persuade the influencers and actors by sending their product as a PR package, free of cost to them. They use their products and share their reviews on internet e.g. on instagram, twitter and facebook. Young generation, who followed these influencers and actors get impressed and buy these products. In this era, this is the most effective method of advertisement.

On the other hand, no doubt, it is an old method. Popular and luxury brands are using this method from a long time, whereas, every small venture and micro-startup doing the same currently. One drawback is that internet is full of these persuading adds by which people get bored and exhausted and they no longer interested in these reviews. For instance, on social media same product is advertised by many brands and small businesses. The difference is that brands have high prices than the small ventures and the buyers get uncertain between the quality and quantity of the product. Because they all show the same quality of things on videos. It leads to the indecisiveness and people no longer persuaded by these ways.

In my opinion, despite all the inconvenience advertisement still plays a substantial role for the successful marketing of products.

In conclusion, although it is an old method for marketing, it is still crucial and effective to agree buyers in a beneficial way.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give a clear opinion: advertising can persuade buyers, while its prevalence may make people tired of it, and you conclude that it remains important. The social-media example involving influencers and product reviews supports the first view, while repeated promotions and buyer uncertainty support the second. This is relevant coverage of the task. However, the two sides are not developed equally: the first is explained in more detail, whereas the claim that advertising is an “old method” does not clearly explain why people stop noticing it. Your opinion is also stated mainly in the introduction and conclusion, with limited explanation of why advertising remains effective despite the drawbacks. Develop that reasoning and clarify the link between repetition and reduced attention.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure, with an introduction, separate paragraphs for the two views, and a conclusion. The progression from advertising’s persuasive effect to its overuse is easy to follow, and signposts such as “On the other hand” and “In conclusion” help orient the reader. This already shows sound organisation and some effective progression. To make the links more flexible and precise, avoid relying on formulaic transitions such as “Firstly” and “For instance” when the relationship between ideas could be made explicit. In the second body paragraph, the move from repeated advertisements to uncertainty about quality and price needs a clearer explanation. Also ensure references such as “this method” and “these ways” point unmistakably to the idea you mean.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “persuading,” “influencers,” “luxury brands,” “micro-startup,” and “indecisiveness.” These choices help communicate the main ideas, and the reader can generally understand your meaning. However, several word choices and collocations are inaccurate or awkward, which limits precision: “agree buyers” does not express persuading them, “commercializing products” is not the natural phrase here, and “persuading adds” appears to be a spelling error for “ads.” Some expressions are also repeated, particularly “substantial” and “advertisement.” Aim for more natural collocations and check spelling and word forms carefully; this will make your argument clearer and more fluent without requiring unnecessarily complex vocabulary.

Grammatical Range and Accuracy: Band 5.5

You attempt a mix of simple and complex sentences, including relative clauses and subordinate clauses, as in “Young generation, who followed these influencers and actors get impressed and buy these products.” The overall meaning is usually recoverable, but some errors in agreement, tense, articles, and sentence construction remain. For example, “Young generation” needs an article or plural form, and the relative clause and main verb do not agree smoothly. “It is majorly done through social media and sometimes on a billboards” has an article–plural mismatch, while “every small venture and micro-startup doing the same” lacks a finite verb. Review these patterns and punctuate long sentences carefully. More consistently accurate complex sentences would strengthen control while preserving the range you already attempt.

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