Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-10-29

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Nowadays, in many states look different brand advertising in several places to attreact costomers to buy things. A number of individuals argue that advertising is huge successful at persuading us to purchase goods. Other individuals believe that advertising is so real that we no highly pay attention to it. In this essay, I will discuss both view points and In my opinion, the first view is correct because advertising is attrective and force buyers to buy this product that mention in this advertisment. For example, sometimes we are looking advertisement in a big screen side the road and this is very attrective and wish in our mind that we perchace this product.

In the first view point, advertising is crucial for brands to boost sale because brands informed people by this advertising to lounching new product. For Example, while a company introducing a new product into the market, then this company advertise this new product in different places to inform individuals about product importance and benefits. Moreover, many brands some percentage off in the product at the end of the year because at the end added some new product and upto 50% off in old product by using this formula. For instance, advertise upto 50% off in old products, these advertisment showned in big screen in the road side and people see these advertisment and purchase this product.

In the second view point, the process of treditional advertisment is old and a lot of money waste because in this modren world some international companies advertise our product by using social medial plateform, it is easy and simple For example, international brands show brand promotion in different online apps and individuals purchase this product online effortless.

In conclusion, advertisment is significant role for brands to increased sale and inform people to introduce new product. Whereas, this outdated advertisment is time consuming and waste of money because a lot of social media plateform show brands advertisment in free of cost and easl to target costomers to buy things.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both views and state a clear preference for the first: advertising can persuade people to buy. The examples of roadside screens and discounts are relevant, and you also mention online advertising as a reason traditional advertising may be less effective. However, the discussion is only partially developed. The second view is presented mainly as a shift to social media, rather than explaining directly how people may ignore advertising because they see it so often. Your own position is also asserted more than demonstrated; for example, the claim that advertising can “force buyers” needs qualification and support. Develop each view with a clear explanation and a specific example, then make your conclusion reflect the comparison.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, separate paragraphs for the two views, and a conclusion. Signposting such as “In the first view point” and “In the second view point” helps readers follow the intended discussion. However, progression within paragraphs is sometimes unclear, and ideas are repeated—for example, roadside advertisements and purchases appear in both the introduction and the first body paragraph. Some links are mechanical or confusing, particularly “Whereas” at the start of the conclusion, where the relationship between the two claims is not clear. Organise each body paragraph around one main point, explain it, and then give one focused example. Use referencing and transitions to show how ideas relate rather than relying mainly on repeated labels.

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “persuading,” “purchase,” “brands,” “benefits,” and “target customers,” so the reader can generally identify the subject. However, the range is limited and several inaccurate word choices or collocations make parts difficult to understand. For instance, “advertising is so real” does not express the idea that people have become accustomed to advertisements, and “force buyers” is too strong for the point being made. Spelling errors such as “attreactive,” “advertisment,” and “modren” are also noticeable. Build a more precise set of phrases for discussing persuasion, exposure, and consumer attention, and check spelling and word forms carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including clauses beginning with “because” and “while,” but complex structures are often faulty, and errors occur frequently enough to make some sentences hard to follow. For example, “In many states look different brand advertising” lacks a clear subject and verb structure, while “many brands some percentage off” is missing a verb. There are also problems with agreement and verb forms, as in “advertising is significant role” and “to increased sale.” Sentence boundaries and punctuation need attention, especially where a new sentence follows “For example” or “simple.” Practise building accurate subject–verb sentences first, then add subordinate clauses and check each sentence for a complete grammatical structure.

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