Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-10-29

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Advertisting is an important part in modern life because through advertisment of the product more people buy it. Some people believe it influences purchasing decisions. some other people ignore advertismnent because they believe on buy things from the shop. In my point of view both condition is better.

Advertisment persuade people to buy things. Some of the attractive advertisment caught the people attention. Using famous celebrities in the advertisment also a important factor because many advertisment copmanies use famous models in their adertisment that attract many people. Many companies gave discounts and offer for their products because they encourage the people to purchase their product. Social media marketing will play an important role in advertisment because it show advertisment to the people according to their intrests. For example a person who buy a mobile phone after watching a advertisment in which feature of mobile phone are clearly described.

Many people ignore advertisment because they do not have any interest to buy things after watching ad. Too many advertisment of the product bored the people if they watch the same ad many time in a day they are bored. Repetative content is also a major factore for losing interest in advertisment because many companies should use the same ad. Now there are a ad blocking tool on social media advertisment many people blocked ad on their social media accounts. Lack of trust is a major issue because many compaines advertising the good product on social media but when people purchased the product it totally change.

Both views have some truth.Some advertisements successfully influence consumers, while others are ignored, Advertising remains a powerful marketing tool when it is relevant, creative, and trustworthy.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views by explaining how advertising can persuade consumers and why people may ignore it, then give a concluding position that recognises both sides. Relevant examples include celebrity endorsements, discounts, targeted social-media advertising, ad blockers, and disappointing products. However, your own opinion is not clear in the introduction: “both condition is better” does not explain what you believe, and the conclusion mainly restates the two views rather than developing a definite position. Some points, such as repeated advertisements causing boredom and lack of trust, are relevant but need clearer explanation or a specific illustration. State your view directly and support the main ideas with more precise reasoning to make the response more fully developed.

Coherence and Cohesion: Band 6.0

The response has a coherent overall arrangement: an introduction, one paragraph for each view, and a concluding statement. This makes the discussion easy to follow at a broad level. You also use basic links such as “because,” “For example,” and “while” to show relationships between ideas. However, progression within paragraphs is sometimes mechanical, with several points added one after another without showing how they connect. The final paragraph begins “Both views have some truth,” but the following sentence has a comma splice and the conclusion feels abrupt. Improve cohesion by grouping related examples, using clearer referencing, and linking each example explicitly to the paragraph’s main claim.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “purchasing decisions,” “discounts,” “social media marketing,” “ad blocking tool,” and “lack of trust.” These choices help communicate the main ideas. However, the range is limited and several words are repeated frequently, especially “advertisement,” “people,” and “product.” Spelling errors such as “Advertisting,” “intrests,” “Repetative,” and “compaines” are noticeable, while phrases such as “caught the people attention” and “both condition is better” show inaccurate word choice or collocation. Aim to use a wider range of precise terms and check spelling carefully; this will make your discussion clearer and more natural.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including explanations with “because” and a conditional example beginning “if they watch the same ad.” The main meaning is generally understandable, but errors in articles, agreement, verb forms, and sentence boundaries occur across the response. For example, “a important factor” needs the correct article, and “it show advertisment” has a subject–verb agreement problem. In “if they watch the same ad many time in a day they are bored,” the clause needs clearer punctuation and grammatical control. The final sentence also joins two independent clauses with only a comma. Practise accurate sentence patterns and proofread for articles, plural forms, agreement, and punctuation.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.