Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-02
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Some people believe that advertising is extremely important to successful to buy things. Now a days most of people can advertising own bussiness due to people don't know about her bussiness so advertising is very significant.
In this era the young generation is lived in modern way so most of the people have now time to go marking to buy some new things for us. They can see the ads in the different social media plateform like facebook instagram tiktok and youtube. the people see the rating of the product which they can buy so after the rating they placed the order. In this way they saved the time and not faced any difficulty so i believe that advertising is very significant for the business. In pakistan most of the people start up their differtent business like some people can start the selling the perfumes cosmtics and many more. The people can start advertiising through the print of panaflex attach in the busy places due the busy places the people aware through this so advertising is many process some people can advertise through some celebaritys and some are print the name on newspaper and few are advertise ads on diferent plateform To making the successful business through advertising.
On the other hand some people think that advertising is so common and people that we no longer pay attention. I think the before the year of 2017 and 2018 thew people can not pay more attention through advertising. But now a days the people thinking is wrong due to the young generation shifted online business so i think it is totally wrong that adverstising is common thing and people not pay attention.
In my opinion advertising is more significant to make the successfuil business now a days. Therefore the compitater are more so the people can start advertising their business after the advertising the people can notice about the shop and buy some things when they need.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
You give a clear overall opinion that advertising is important for business, and you include examples such as online platforms, product ratings, local businesses, and printed adverts. However, the task asks you to discuss both views, and the opposing view—that advertising is so widespread that people ignore it—is only briefly mentioned and then dismissed. The claim that people paid less attention before 2017–18 does not explain why advertising may now persuade consumers, and the first view is also developed mainly through examples rather than a clear explanation of how advertising changes buying decisions. To strengthen the response, explain each view fairly, support it with a specific reason or example, and make your position clear throughout.
Coherence and Cohesion: Band 5.0
The response has a basic overall structure: an opening, a longer paragraph supporting advertising, a paragraph introducing the opposing view, and a concluding opinion. This gives the reader some sense of organisation. However, progression within paragraphs is difficult to follow, especially where the discussion moves from social media ratings to Pakistani businesses, banners, celebrities, and newspapers in one extended sequence. Linking phrases such as “On the other hand” and “In my opinion” help signal shifts, but connections between individual ideas are often unclear, and some points are repeated. Use shorter, focused paragraphs and organise each around one main claim, followed by an explanation and example. Clearer referencing would also help readers see how each example supports your argument.
Lexical Resource: Band 5.0
You use some task-relevant vocabulary, including “advertising,” “business,” “product,” “rating,” and “social media,” and you attempt to describe different advertising methods. However, the range is limited and several word choices or collocations make meaning unclear, such as “important to successful to buy things,” “go marking,” and “print of panaflex attach.” Repetition of “people,” “advertising,” and “business” also limits precision. Spelling errors, including “bussiness,” “plateform,” and “compitater,” are noticeable and can slow the reader. Build a more accurate set of phrases for persuasion and consumer behaviour, and check spelling and word forms carefully. More precise vocabulary would make your examples easier to understand.
Grammatical Range and Accuracy: Band 5.0
You attempt both simple and longer sentences, but control is inconsistent, and errors often make the reader work to understand the intended meaning. For example, “the young generation is lived in modern way” has an incorrect verb form, while “most of the people have now time” has an awkward sentence structure. Subject–verb agreement and articles are also problematic in phrases such as “the people thinking is wrong” and “through the print of panaflex attach.” Many sentences run together without clear punctuation, particularly the long sequence beginning “In pakistan most of the people start up…”. Practise accurate basic sentence patterns first, then add complex clauses with clear punctuation. Check verb forms, articles, and agreement when editing.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.