Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-02

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

in this discussion ,advertising is mostly successful for buy things .but some people also think that it is very common thing for gaining attention to it.i disscuss both point of views about this topic

i agree with the first statement becouse advertising is most powerfull it showes on television many billboards which admire most of the generation but some people mostly use costomize things so they totally ignored advertisment.

firstly, advertisment is mostly very helpful for society to getting the information about products and clothes .most companies spent millions on adds becouse add are the main source to commercalies their things and people admire about these things after watching adds on tv, online websides.for example nishat linen spent much money for hiring models and luxury clothes.people are admired about their products and want to buy these things.

secondly ,many people also dislikes add becouse they thought that adds are just frustrating us .these society members are those who just like costomize things .they also dislike add becouse whenever they watch drama and movies many adds are appears and constantly skiped.

in conculusion add are the main and important process which persuding people to buy thing but many add apears on screen also increase skiping process which frustrates people .advertising effect when it used on rigt place.in my point of view adds are much more important now a days becouse we just

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You discuss both views and state a preference for the first, saying advertising is “mostly successful” and later that it is “much more important.” The examples about Nishat Linen and adverts interrupting dramas are relevant. However, the position is not fully clear or consistently explained: the opening says advertising succeeds, while the conclusion also stresses that frequent adverts frustrate people, without resolving how these points shape your opinion. Several ideas remain general, such as saying people “admire” products after seeing adverts, with little explanation of how this leads to purchases. The response also contains 231 words, below the required 250, so the discussion is short and some points are under-developed. Extend the explanation and complete the final thought, which currently ends “because we just”.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, two body paragraphs signposted by “firstly” and “secondly,” and a conclusion. This helps the reader identify the two views. However, progression within paragraphs is limited, and links between claims are sometimes unclear. For example, “people mostly use costomize things so they totally ignored advertisment” is not clearly connected to the opening claim, while the first body paragraph moves quickly from companies spending money to people wanting to buy products. Some linking words are repetitive or mechanically used, and punctuation and spacing make boundaries between ideas harder to follow. The conclusion repeats earlier points but does not fully resolve them, and its final sentence is unfinished. Use clearer topic sentences and explain each example before moving to the next point.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “billboards,” “products,” “frustrating,” and “skip,” and you attempt to discuss advertising’s influence and drawbacks. However, the range is limited and several word choices or collocations make meaning unclear, such as “customize things,” “admire about these things,” and “the main source to commercalies their things.” Repetition of “adds” and “things” also reduces precision. Spelling errors—including “disscuss,” “powerfull,” “advertisment,” and “conculusion”—are noticeable and sometimes slow the reader. Aim to use more precise topic vocabulary and check spelling carefully. For instance, describe consumers as being “persuaded” or “influenced,” rather than saying they “admire” products when you mean they want to purchase them.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple statements and longer sentences, but the range is limited and complex attempts are often faulty. Errors in sentence structure and agreement appear in examples such as “many adds are appears” and “most companies spent millions,” while missing or incorrect articles and prepositions occur in “for society to getting the information” and “the main source to” promote products. Sentence boundaries and punctuation are also inconsistent, with several ideas joined or separated unclearly. These errors can make the reader pause to interpret your meaning, although the main points are generally recoverable. Practise building accurate simple sentences first, then combine them using clauses such as “because” or “although.” Check subject–verb agreement, verb forms, articles, and sentence endings during proofreading.

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