Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-02

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Advertisement plays a vital role in everyone life especially in business person's life.Although some people consider advertisemnt as a helpful part of sucess to provoke people for buying things.However,other beleive that advertising is not good for long term attention.This essay will discuss both views along with my own opinion.

There are several reason which contribute that how advertisement can be helpful for leading sucess in business.The prime reason is advertisment from celebrities and social media infulencer.Due to becoming a centre of attraction in the society the normal people would follow their lifestyles .Most of the people just influenced from their life and they wants to buy things just because the advertiser.For instance the iconic kajal is becoming the most favorable eye pencil for majority of women due to karina kappor who did this advertisemnet.The another reason is advertisement comes with lots of graphics and sound which further help them to encouragment for buying things.Advertisement have the power to attract mind of the people through their presentation.Thus advertisemnt can consider the part of sucess of especially done ny celebrities and with the great presentation.

However,advertising is so common for nowadays because the majority of people understand the logic behing this buisness strategy .People might be upset from the advertisement due to their fake content sp now people try to avoid advertisement.Another reason would be increasing advertisement trend .Due to extension of this trend people might be feel bored and feel confused to buy things.Hence nto the genuine content and increasingly advertisemnt can be the reason for becoming it common .

In conclusion, some people encouraged from the Ads becuase of their advertiser and presentation thet would be benificial for buisness sucess.But on the other hand some people argues that it is common for nowadays .

AI examiner evaluation

CriterionBand
Task Achievement / Task Response5.5
Coherence and Cohesion6.0
Lexical Resource5.0
Grammatical Range and Accuracy5.0
Overall5.5

Task Achievement / Task Response: Band 5.5

You address both views: the first body paragraph explains how celebrity endorsements and presentation can encourage purchases, while the second suggests that repeated and misleading advertising can make people ignore it. Your example of Kajal and Kareena Kapoor gives the first view some support. However, the discussion is uneven: the second view is asserted rather than illustrated, and the conclusion mainly repeats the two sides without clearly stating your own opinion. The introduction promises an opinion, but the essay does not make that position explicit. To strengthen the response, state your view directly and explain why you find one side more convincing, while developing both arguments with clearer cause-and-effect reasoning and relevant examples.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure, with an introduction, separate paragraphs for the two views, and a conclusion. Transitions such as “However” and “In conclusion” help signal the direction of the discussion. Within paragraphs, though, ideas sometimes run together, and links can be mechanical or unclear. For example, the first body paragraph moves from celebrity influence to graphics and sound without clearly showing how these points relate, while “Hence nto the genuine content” is difficult to follow. Some references, such as “their” in the discussion of advertisers and consumers, are not always clear. Use one main idea per paragraph, connect each supporting detail explicitly to it, and make the conclusion follow logically from a clearly stated position.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertisement,” “celebrities,” “social media influencer,” “fake content,” and “presentation.” This gives the reader a basic sense of the subject, but the range is limited and several word choices or collocations are inaccurate, sometimes making meaning difficult to interpret. Phrases such as “leading success in business,” “encouragement for buying things,” and “common for nowadays” do not sound natural in this context. Spelling errors, including “advertisemnt,” “sucess,” and “infulencer,” also reduce accuracy. Build a more precise set of expressions for persuasion and audience response, and check spelling and word forms carefully. For example, use “influence purchasing decisions” rather than “encouragement for buying things.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a contrast clause beginning “Although” and a reason introduced by “Due to.” However, complex constructions are often faulty, and errors in agreement, articles, verb forms, and sentence boundaries occur frequently enough to make some sentences difficult to read. For example, “the normal people would follow their lifestyles” and “they wants to buy things” show problems with number agreement, while “Although some people consider … However, other believe …” combines connectors incorrectly and leaves the opening structure incomplete. Punctuation spacing and comma use are also inconsistent. Practise building complete sentences with one clear main clause, then check subject–verb agreement and whether each dependent clause is attached correctly.

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