Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-11-03

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

In this century every one is advanced and every one has their own smartmobiles and most of the peolple think they can grow up their buiseness by advertising on it.

overall, we see that every one has their own opinion for their buiseness.But some people thinks that the business get boost by advertising and some peolpe think that advertising is not very successfull and some people thinks that calling people on the front of their shop is more successful trick.

But the real thing is that every people have their own thoughts and he is not ready to listen the opinion of other people because he thinks that he dosent have their own business so how he could say that the his paln is good .Some people also use advertising method because it boost your business which is true.Some people use social media just for entertainment and people use it for only their business plans.Some people use their mobile as content for what people like to buy .Some of the people start with a very small amout of thing firstly they see what people really want and then they started and and then their business become famous and then he get high sales with the help pof advertising.

some people thought that it is a costly method and it is not much sucessfull so they quit the advertising method and skipped this method .And those type of people use the old method for high sales they asked other to come and visit their shop .But it is not much sucessfull method.My honest opinion is tthat honest opinion is that advertising is a very good method for boosting youir business

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You attempt to discuss both views: advertising can boost a business, while some people consider it costly or ineffective and prefer inviting customers to a shop. You also give a personal view at the end, calling advertising “a very good method.” However, the response does not clearly explain the task’s central contrast—whether advertising persuades consumers to buy or is so widespread that people ignore it. Much of the discussion shifts to business promotion methods, and claims such as advertising boosting sales are repeated rather than explained with relevant examples. Your position is present but arrives late and is not developed. Address both stated views directly, then support each with a specific reason or example and maintain a clear opinion throughout.

Coherence and Cohesion: Band 4.0

The response has an opening, several body paragraphs and a concluding opinion, so there is an attempt to organise the discussion. Basic links such as “But” and “Some people” signal contrast or introduce points. However, ideas are not arranged in a clear progression: the opening focuses on smartphones, the next paragraph lists opinions, and the following paragraphs repeat points about business promotion without clearly connecting them to the question. Several sentences run together, and references such as “it,” “this method” and “those type of people” are not always clear. Use one paragraph for each view and a separate conclusion, with topic sentences and clear links that show how each idea develops.

Lexical Resource: Band 4.5

Your vocabulary is sufficient to communicate a few relevant ideas, including “advertising,” “business,” “successful” and “high sales.” You also attempt phrases such as “boost your business” and “old method.” However, the range is basic and repetitive, with “some people” and “business” appearing frequently, and several expressions are imprecise or unnatural, such as “use their mobile as content for what people like to buy” and “calling people on the front of their shop.” Spelling errors—including “peolple,” “buiseness,” “successfull” and “sucessfull”—also reduce accuracy. Build a more precise set of terms for consumer behaviour and advertising, and check spelling and collocations carefully.

Grammatical Range and Accuracy: Band 4.5

You attempt both short statements and longer sentences joined with words such as “because,” “and” and “so,” showing some effort to vary sentence structure. However, control is weak across the response, and errors often make sentences difficult to follow. For example, “some people thinks” has subject–verb disagreement, while “every people have” and “he get high sales” show similar problems. Sentence boundaries and punctuation are also unreliable: the long sentence beginning “But the real thing is…” contains several ideas that need separating. Practise accurate subject–verb agreement, articles and plural forms, and divide complex ideas into shorter sentences before attempting to link them. This will make your meaning clearer.

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