Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
One of the most controversial issues relates today few individuals are saying that advertising is very successful for attracting the residents toward the product and buy it. Some citizens believe that advertisement has become common these days we don't pay more prefernce to it. In this essay, I am going to elaborate the both views of inhabitants and my own opinion.
On one hand, there are several reasons why some people support the idea that to gave commercial about the product on social media, they are selling. The main reason is that, many natives are mostly active on social media all time and believe to do online shopping after viewing the products feedback from other people, to check the quality, price and honest reviews of customers their interest become more about the product and willing to buy this. For instance, those persons who don.t like to market and waste their time in shopping, searching impressive things by door to door they prefer the social media to check the most trending product to order it directly from the website.
On the other hand, others believe that advertising has become more common today no more citizens are paying their focus toward this. The main reason of this, according to their experience they say that the peroduct which they show in the advertisement become totally different when we order it online or go there by walk. By illustrating this, in the advetisement what they want to sell out or by watching ads about the product we can't check the quality of product we have not other option except to believe what they tell about the product.
In conclusion, both beleivers have their valid reasons about why advertisment has become extremely successful and why it has become more common today. In my opinion, I stronly tbelieve that customers attraction toward the advertisement is more for buying products.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
You address both views and state your own position in the introduction and conclusion, so the response is relevant to the task. The first view is supported with an explanation of how social-media reviews can encourage online purchases, and the example of people avoiding time-consuming shopping helps illustrate this. However, the second view is less fully developed: you focus mainly on the gap between advertised products and what customers receive, rather than explaining clearly how the sheer frequency of advertising makes people stop noticing it. Your opinion that advertising is more effective is stated, but it would be stronger if you explained why and linked it to the examples. Develop both sides more evenly and make the distinction between the two views explicit.
Coherence and Cohesion: Band 6.0
The response has a clear overall arrangement: an introduction, one paragraph for each view, and a conclusion. The signposts “On one hand,” “On the other hand,” and “In conclusion” make the progression easy to follow. Within paragraphs, however, some connections are mechanical or unclear. For example, the first body paragraph moves from social-media activity to reviews and then to people who dislike shopping, but the relationship between these points could be signalled more precisely. The second paragraph’s sentence beginning “The main reason of this” also leads into a long, difficult-to-follow explanation. Use clearer links between claim, explanation, and example, and avoid relying mainly on formulaic transitions.
Lexical Resource: Band 5.0
You use some task-relevant vocabulary, including “advertisement,” “online shopping,” “quality,” “price,” and “customers,” which allows you to discuss the topic. However, the range is limited and several word choices or collocations are inaccurate, sometimes making the meaning difficult to follow. Phrases such as “attracting the residents toward the product,” “paying their focus,” and “customers attraction” are not natural ways to express your ideas. Spelling errors such as “prefernce,” “peroduct,” and “advertisment” also reduce accuracy. Build a more precise set of expressions for advertising and consumer behaviour, and check spelling and collocations when editing.
Grammatical Range and Accuracy: Band 5.0
You attempt both simple and complex sentences, including clauses introduced by “who” and “when,” and you use some linking structures to compare views. However, complex sentences are often faulty, and frequent errors in sentence construction make parts of the response hard to interpret. For example, “there are several reasons why some people support the idea that to gave commercial about the product on social media, they are selling” does not form a clear grammatical clause. The sentence beginning “The main reason of this” also combines ideas without a clear structure. There are recurring problems with articles, agreement, verb forms, and punctuation. Practise building shorter, complete sentences first, then combine them accurately.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.