Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Advertising has become an integral part of every business. It has become very popular in all over the world. Every person informs the people of his country about his business through advertising. According to some people, it is most efficient way of preparing us to purchase products. Other people believe that it is so common that people no longer pay attention to it. I would like to discuss both views and give my opinion. I would like to discuss it in detail.
On the one hand, advertising is very successful in persuading us to purchase things. Many people invest thousands of their money on internet, social media compaigns and also on websites to inform the people of their country about their businesses. Additionally, they trust people by explaining how a particular product can change their lifestyle and livelihood. They think that this is the one of most effective means of guiding people about their markets and shopping plazas. Many businessmen put advertisement sheets of their business on the walls in cities and villages.
On the other hand, it is so popular that we no longer pay attention to it. When people are very exposed to adds on internet, they began to reject them. Furthermore, people think that they will purchase anything online they want. People no much focus on it due to their influenced behavior by advertising.
In conclusion to my personal opinion,I support both views because both things matter.So, these both views are positive for me because both views occur in everyday life.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.5 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 4.5
You introduce both views and give a personal response, and the two body paragraphs broadly follow the task’s opposing perspectives. However, the discussion is only partially developed: the first side lists spending on online campaigns and advertisements on walls, but does not clearly explain how these persuade consumers; the second makes a relevant point about exposure leading people to reject ads, but offers little support. Your conclusion says you support both views without clarifying which is more convincing or how you weigh them. The response is also 246 words, four words below the 250-word minimum; the eight words copied from the prompt are not counted. Develop each view with a clear explanation or example, and state a more definite overall position.
Coherence and Cohesion: Band 5.0
The response has a recognisable introduction, two body paragraphs presenting contrasting views, and a conclusion, so the reader can identify its basic structure. The signposts “On the one hand” and “On the other hand” help distinguish the discussion. However, progression within paragraphs is limited, and some links between ideas are unclear. For example, “People no much focus on it due to their influenced behavior by advertising” does not clearly connect to the preceding point about rejecting online ads. The introduction repeats its purpose in “I would like to discuss both views and give my opinion” and “I would like to discuss it in detail,” while the conclusion repeats “both views” several times. Organise each paragraph around one main claim, explain it in sequence, and use referencing and linking phrases more precisely.
Lexical Resource: Band 5.0
You use relevant topic vocabulary, including “advertising,” “purchase products,” “social media campaigns,” and “lifestyle,” which makes the subject clear. However, the range is limited and several word choices or collocations are inaccurate or repetitive, sometimes making meaning difficult to follow. For instance, “preparing us to purchase products” is not a natural way to describe persuasion, and “invest thousands of their money” is awkward. “Adds” is also an incorrect spelling of “ads,” while “compaigns” is misspelled. Repeated use of “people,” “views,” and “business” further limits variety. Build a more precise set of expressions for consumer influence and advertising saturation, and check spelling and collocations when editing.
Grammatical Range and Accuracy: Band 5.0
You attempt some longer sentences, including “Additionally, they trust people by explaining how a particular product can change their lifestyle and livelihood,” and use basic complex structures with “when” and “that.” Nevertheless, the range is limited, and frequent errors affect clarity. Examples include “in all over the world,” “it is most efficient way,” and “this is the one of most effective means,” where articles or prepositions are missing or incorrectly used. In “When people are very exposed to adds on internet, they began to reject them,” the tense shifts from present to past, and “people no much focus” is not a well-formed sentence. Punctuation is also inconsistent, particularly in the final paragraph. Practise accurate article use, verb forms, and complete sentence patterns before adding more complex structures.
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