Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-04

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Advertising is a art to sell the products,But it has always a different side of perception from people. some people can think it has a high persuading and other thinks nowadays it"s common,so no one is paying attention for it.

Advertising is methods which seller used to sell stuffs ; clothes, electronics,vehicles, buildings, grocery, and other things; Methods to grow and upgrade the business. It is very useful because;Advertising give diffrent types attractive deals for consumers, like online and offline; In online market people buy products through resonable websites,they provide coupons so people can buy more things;In offline markets,usually in big malls and local shops they provide discounted price and highlighted the labels,to attract the children they place chocolates,buscuits like stuffs in low shelves so child can easily reach and parents have to buy for them.Adversing influence the all age group and they are successful while doing that advertisement.

On the other hand, it's most commomnly used methods for selling.Nowadays people want new, something different and attractive stuff or more valuable and authentic stuff which has its own value.People have seen adversting for a long decades so now its not helpful for them to attract and buy things.

As on my preferance,still the advertising play it's role very attractive way. Generally i buy stuff from mall when they placed on discounted price. On my opinion advertise is only way to connect with people and show them our products. Sitting in one place we never reach the people who are far away,to get attached with them with our products, adversting play major role. So i believe it's very successful method for business.

In conclusion, advertising is a most popular method to attract peple and grow the busiess.Every person has own choices to decides what's best for them to buy things.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give a clear personal position: you explain that advertising can persuade through discounts and product placement, while also noting that people may become accustomed to seeing advertisements. Your own example of buying discounted items helps make your opinion concrete. However, the two sides are not developed equally. The first view has several examples, but the claim that advertising is now ignored is supported mainly by the general statement that people have seen it for a long time. Explain more fully why familiarity reduces its influence, and distinguish this from the ways advertising can still persuade. Your conclusion restates your view but could more directly summarise the contrast between the two opinions.

Coherence and Cohesion: Band 6.0

The response has a recognisable overall structure, with separate paragraphs for the first view, the opposing view, your opinion and a conclusion. Phrases such as “On the other hand” and “In conclusion” help signal the direction of the discussion. However, progression within paragraphs is sometimes difficult to follow: the first body paragraph moves from online coupons to mall discounts and then to placing sweets at children’s eye level without clearly linking these examples to one central point. Some connections are also mechanical or unclear, as in “As on my preferance.” Use clearer topic sentences and make each example explicitly support the paragraph’s main idea. More precise referencing would also help readers follow what “they” refers to.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “persuading,” “discounted price,” “consumers,” and “authentic,” and you attempt to describe different advertising methods. However, the range is limited and several word-choice, collocation and spelling problems make parts of the response difficult to read. Examples include “advertising is a art,” “sell stuffs,” “high persuading,” and repeated misspellings of “advertising.” Some expressions, such as “grow and upgrade the business,” are understandable but not natural in this context. Aim to use accurate topic phrases such as “influence purchasing decisions” and “promotional offers,” and check spelling and word forms carefully. This would make your meaning more precise and reduce the effort required from the reader.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a sentence explaining how low-shelf product placement can influence parents. The overall meaning is usually recoverable, but errors in articles, agreement, verb forms and sentence boundaries occur in several places. For example, “Advertising is a art” needs an article correction, while “Advertising give” has a subject–verb agreement error. The opening also joins clauses with a comma, and punctuation around semicolons and commas is inconsistent. Some sentences are fragments, such as “Methods to grow and upgrade the business.” Practise building complete sentences with a clear subject and verb, then check articles and agreement. More accurate control of these patterns would make your ideas easier to follow.

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